ADA Packaging's Material Mimicry

  • ADA Packaging

ADA Packaging, based in China, has successfully made plastic more luxurious by creating doppelgangers - packaging items that look like they're composed of luxury materials but that are, in fact, elaborately decorated plastic.  The benefits of plastic are evident - it's clean, it's generally shatterproof, it can be moulded into a variety of shapes, it can be made tamper-evident, it's recyclable - the list goes on.  Now, thanks to ADA, packaging plastic can also be made to LOOK far more elegant than what we normally think it should.

  • Elias Bittan
  • Packstory Video
  • English
  • Created 11 Mar 2011
  • Modified 14 Sep 2015
  • Hits 1716