Behind every liquid dispensing device lies the physical mechanism of the trigger sprayer. While we all know the familiar experience of holding the device, pulling the trigger, and creating the spray, AFA Dispensing believes this process can be refined.

Designed to seamlessly fit into your hand, Flairosol offers ergonomic functionality, providing users with pure comfort and convenience. With an effortless trigger pump design, finger fatigue is a thing of the past, ensuring your consumers enjoy a gentle, continuous mist spray with ease.

Flairosol is About a Shift in Society

‘Flairosol is not just about packaging,’ says designer Robert Bronwasser. ‘This solution is free of aerosols and pressurized gases, and it’s refillable, so there’s much less plastic waste: this is about enabling consumers to care for the environment while caring for their bodies. That means that as a designer I get to be part of a great product as well as of something much bigger: a step toward a cleaner, more sustainable planet. In that sense, Flairosol for personal care is pointing the way for a market in which our standards for waste reduction, premium performance and user experience are rising. I hope more and more people around the world replace the disposable, high-waste liquid dispensing solutions we’re often accustomed to with Flairosol. It’s a game changer in a lot of good ways.’

Consumers Expect High Performance and Sustainability

‘Design can definitely add a lot of value to consumer products, both in terms of marketing and consumer experience. But it only works if the product, and the vision behind it, can carry it. In the case of Flairosol for personal care, giving special attention to its look and feel was an important, strategic step toward a stronger market position.

Just think of all the liquids and foams today’s personal care brands are offering, and how consumers are lapping them up. From deodorant and hair care to skin care, facial sprays or sun protection. AFA Dispensing recognizes that these consumers want to be satisfied on a number of different fronts at once. Flairosol for personal care offers high performance, with some very advanced technology inside. It combines that with a unique sustainability profile, being free of aerosols and refillable. In effect, it turns liquids into a luxury, planet-friendly experience for users. Which is precisely what next-gen consumers are looking for.’

‘Against that backdrop, AFA has also recognized that a super enjoyable, sustainable solution will not go down well with consumers if it is wrapped up in a tech-y, commoditized looking spray bottle: in personal care, and especially at the higher end of the market, consumers expect a superb look and feel that will further enhance the overall experience. That’s where design, when properly merged with engineering, functionality and marketing, can help to make a difference in many ways. A sleek design can create a more luxurious look while actually reducing waste and material cost. It can create less of a packaging and more of product appearance: with Flairosol for personal care, it has led to the development by AFA of a sample box that showcases a truly eye-pleasing and nicely customizable range of liquid dispensing solutions for all kinds of applications. The Flairosol for personal care sample box, and the products inside, are a good example of how design can trigger interest and actually help convince people that what they’re looking at could change the game in a number of ways.

‘In the end, what next-gen consumers expect from their products is that blend of perfectly engineered technology, superb functionality, a convincing environmental footprint, and a look and feel they’ll be glad to be associated with. Flairosol for personal care has all of that. In my view, it’s a real game changer.’