In the framework of its commitment to use more environmentally-friendly packaging, L'Occitane has chosen to work with Albéa for the launch of several new products, notably in its Verdon and Aromachologie ranges. Albéa acts right from the design phase and offers its clients the possibility to use Post Consumer Recycled material from recycled milk bottles, which reduces the carbon footprint of its standard tubes by 10%.

The new all-green tubes made for L'Occitane have a body and cap containing almost 50% PCR plastic. As well as their eco-design qualities, these tubes offer an optimal application of their respective formula:

• For its Outdoor moisturizer, the latest product in the Verdon range, L'Occitane has chosen Albéa's Soft Precitube. This is a tube of 30mm in diameter, featuring an airless pump which ensures maximal protection of the natural formula for a precise dosage and avoids any oxidation of the formulae even after use.
   
• Still in the Verdon product family, l'Occitane has chosen Albéa's Artist Roll'on TM for its Instant energy eye gel. Thanks to its stainless steel roll-on ball applicator, this tube of 16mm in diameter gives an immediate feeling of coolness and a relaxing massage when applied to the contours of the eyes.
   
• Finally, in its Aromachologie range, for a Concentrated Mask containing 5 essential oils, Albéa recommended that L'Occitane use a tube of 40mm in diameter with a cannula head nozzle. This specific applicator offers more precision in the dosage and distribution of the product which can be applied directly and more hygienically.

Thanks to its approach called 'the Art of Reduction', Albéa offers its clients a wide range of eco-design solutions which significantly reduce the carbon footprint of its packaging and prove that eco-design is perfectly capable of incorporating innovative application techniques and high quality esthetics.