Amaray's SqueezeOpen gives consumers an easier way to get to their treatments
When packaging works, people don't really notice, but they certainly do notice when it doesn't. A positive experience builds brand value and translates into repeat sales. Conversely, poor packaging creates aggravation, reduces sales, and can deeply effect the perception of a brand. Understanding consumer attitudes is fundamental to Amaray as it allows the company to deliver effective and efficient packaging solutions.
Amaray's new and unique user-friendly SqueezeOpen closure system identifies consumer concerns, of which packaging functionality is a major part. The system has an easy opening and closing action which enhances consumer experience and promotes interaction. The new system requires only a gentle squeeze to open with an effortless "pop" to press it closed. These effective usability benefits provide advantages for single-handed use, people on the go, and for individuals with dexterity problems, such as seniors.
Designed specifically for plastic primary packaging, the system can be converted into branded consumer products to create differentiation whilst satisfying consumer demand for user-friendly packaging.
Adding value to the consumer through effective, user-friendly packaging, as brands continue to encourage sales and brand loyalty.
Replacing existing screw threaded packaging, SqueezeOpen is based on ingenuity, attractive appearance, and a functional experience for the future. It's packaging that puts the consumer first.
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