Mark your calendars and plan your trip to @Luxepack and @MakeUpIn in Los Angeles in February. Stop by the APC Packaging booth C26 to see all that is innovative & sustainable and catch up with the APC team.

Robert Bulla, Director of Engineering & Innovation at APC Packaging has been selected along with heads of packaging and product development at BEAUTYCOUNTER, Summer Fridays and Olaplex to be on the main stage at LUXE PACK on Friday, February 17th at 2pm to discuss “BEST PRACTICES FOR DEVELOPING PACKAGING IN A FAST-MOVING ENVIRONMENT”.

This session will address the 4-stage package development process from concept, feasibility and development to execution. The panel will discuss common pain points brands face as well as the solutions and best practices to overcome the challenges of selecting and developing packaging for upcoming brands that may not necessarily have the leverage, resources, time, or budget to develop custom packaging.

LUXE PACK in Los Angeles is scheduled for February 16-17th at the LA Convention Center in conjunction with MakeUp in LA. LUXE PACK is the global brand dedicated to packaging creativity, design, technical innovation, and trends for the luxury industries. The B2B tradeshow that targets luxury and the growing niche/regional indie beauty, wine and spirits, wellness and fine food brands.

Panelists Include:

• Jessica ABRAMS - Executive Director/Head of Product Development - Summer Fridays
• Nikia Brown - Director of Packaging Development, BEAUTYCOUNTER
• Robert BULLA - Director of Engineering & Innovation - APC Packaging
• John Morgan – Director of Package Engineering, Olaplex

Find more about the Educational Program here.