How does your packaging convey your brand online?

30 Jul 2020
APG

Since the inception of e-commerce in the early 1990s, not only has online shopping grown exponentially but, especially during the COVID-19 shutdown, it has been the only way that your customer could get your product with brick and mortar shopping virtually at a halt. And as we see retail morphing in real time and many traditional retailers going away, online presence is more important than ever. Needless to say, this is a crucial time for companies to differentiate themselves from competitors online.

How Cosmetics Packaging Has Changed With E-Commerce

If you’re like most cosmetics brands, you have a website and some form of e-commerce strategies to get your product to customers who shop online. And yet, over the years, the packaging industry was slow to embrace the new way people shopped by offering lighter, more easily configured and less breakable options for packaging.

From a Three-Dimensional Experience to a Two-Dimensional Experience

Cosmetics are inextricably interwoven with image and have an emotional component. The brick and mortar experience could convey that from the shelving to the staging, and appealed the customer’s emotions in real-time with the product. Now, e-commerce has come along and required the same job in a two-dimensional online setting without the benefit of the other 5 senses.

Your Online Presence Needs to Fulfill That Emotional Connection

In a way, an online presence may be able to convey an emotional connection better than a retail store experience with the right marketing and social media strategies. In this setting, packaging is often just as important as the product inside and plays that important role in product selection.

Cosmetics, as an image-based industry, still relies heavily on a personal experience with the customer. But conveying that experience online is a whole new experience and an important consideration in your packaging. Your brand, your product packaging, your logo and your design will need to transcend that online experience.

Added Functions to Consider When You’re Shipping Products

When it comes to e-commerce, it’s not only about how you convey your brand but also how you get your product to your customer. Particularly when you are shipping from online sales, you need to take a good look at how your packaging will stand up. When you consider that your products will be making a long journey to your consumer, you need to consider multiple solutions.

How can you keep your rate of return high considering the costs of added packaging materials and shipping?
How can you prevent damage done in shipping?
How do you consider temperature variables and how will they affect your product?
How can you reduce your shipping costs by keeping your packaging smaller, lighter and less breakable?

E-Commerce Packaging Partnerships

E-commerce is no longer the future. It is the here-and-now. Understanding how your customers will experience your brand and packaging in an online landscape is indispensable and strategic packaging partnerships are more important than ever. At APG, we’re here to help. Contact us today to see how we can partner with you to enhance your e-commerce packaging and brand presence.

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The Impact of Makeup Sticks on Modern Beauty Practices Through Enhanced Application and Portability

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Understanding Global Supply Chains in Pump Dispenser Manufacturing

The global supply chain is integral to the production of pump dispensers for bottles of liquids, which are essential components in both cosmetics packaging and skincare packaging. These chains ensure the efficient flow of goods from the procurement of eco-friendly materials like plastic and glass to the manufacturing and distribution of pump bottles. Stability in these supply chains is vital for meeting the diverse needs of the market, ensuring products like hand soap and dish soap bottle dispensers are both durable and reliable

The Art of Cosmetic Packaging: Trends and Innovations

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Innovative Jar Designs for Skincare Products

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How Packaging Influences Cosmetic Branding

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Choosing the Right Bottles for Liquid Cosmetics

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APG's Drive for Technological Excellence in Packaging Materials

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What Should You Think About When Designing E-commerce Packaging

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Custom Injection Molding Basics & Contracting Service

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Durable E-commerce-Appropriate Packaging

The pandemic has changed the way we live and has made e-commerce more popular than ever before. In 2021, e-commerce sales in the U.S. exceeded $360 billion, and this figure increased to $431.4 billion in 2022. Convenience, such as Amazon Prime's next-day delivery, has become a significant factor in consumer decision-making. As a result, almost every consumer category has been affected by the rise of e-commerce, including the personal care sector.

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PCR Plastic: Advantages and Disadvantages

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APackaging Group's Innovative Infinity Pump

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APG to Exhibit at Cosmoprof Asia Expo November 14th to 17th, 2023

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APG Color Matching and more

When selling your products both in-store and online, packaging plays a crucial role as it's the first thing your customers will see. It's essential to create eye-catching and captivating packaging to attract their attention. At APG, we provide a variety of decoration capabilities that exceed the usual, including color matching, marbling effects, blind embossing, and more.

Jo Webb
Company News
English
Created 30 Jul 2020
Modified 02 Sep 2020
Hits 703

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