New flexible Kellogg's bags equipped with an intuitive closure

Last January, breakfast cereal leader Kellogg's, launched a new flexible bag using the intuitive closure Easy-lock by Aplix®. The revolutionary flexible bags are now available on shelves in all European countries for Kellog's Special K®, Muesli, and Crunchy Nut® cereals. The new bag is more responsive to consumer needs: a less bulky bag, easy to close for the whole family and offering enhanced product preservation.

Easy-lock by Aplix is an innovative polyethylene reclosable system intended for flexible packaging. Its original design comprises self-mating micro hooks, enabling consumers to easily seal their package without perfect alignment. Unlike other closures, Easy-lock by Aplix is perfect for all ages and its resistance to particulates keeps freshness locked in!

Since its launch, Easy-lock by Aplix has been very successful in both Europe and the United States. Thanks to its inspired design and technology, the intuitive closure offers opportunities in many additional markets such as cheese, coffee, frozen food, pet food, confectionary, detergents and more.

Easy-lock by Aplix has already received several awards and continues to amaze consumers with its unique features and reliable closure.