To allow Yves Rocher to develop its ultra-concentrated I Love My Planet Shower Gel, Aptar Beauty + Home devised a custom SimpliSqueeze closure with superior dispensing control that improves consumer convenience and reduces environmental impact.

The challenge: Committed to biodiversity and environmental protection from the outset, the Yves Rocher Laboratory developed an ultra-concentrated shower gel formula aimed at reducing plastic packs and environmental impact.

The brand was looking for a suitable dispensing system that would prevent excessive use of the product by consumers who are not accustomed to this type of concentrated formula.

The solution: In collaboration with Yves Rocher, Aptar Beauty + Home developed a customized Snap Top closure assembled with our SimpliSqueeze silicone valve. The valve allows clean dispensing and prevents the formula from spilling and dripping.

Simply squeeze the bottle and the dispensing closure delivers just the right amount of shower gel – the consumer can dispense as much as they want, where they want. Releasing the pressure on the bottle ensures clean product cut-off and that no product is wasted. Additionally, the temperature resistance of the silicone valve guarantees superior dispensing control, even in the shower where temperature varies.
The result: A 100-ml bottle of shower gel that offers 40 uses, which is as much as a 400-ml bottle…mission accomplished! As an extra bonus, the 100-ml size allows it to be carried in hand luggage on a plane.

And because this smaller bottle requires less plastic than a 400-ml bottle, it decreases the overall environmental footprint of the product. Reducing impact on the environment is of increasing concern to consumers, and a value held dear by the Yves Rocher brand. Aptar Beauty + Home helped successfully translate that priority through technological innovation.