Luigi Garofalo, Market Development Director EMEA Homecare at Aptar, tells us more about the trends sweeping the industry and, in particular, Aptar’s innovative use of insert technologies.

“To provide novelty and delight consumers, we need to add value. Therefore, we invest a lot of time and energy in market research to grasp and capitalize on key areas of focus like e-commerce. Also we’ve created a dedicated team working on post-consumer resins,” explains Luigi.

In price-sensitive markets, capturing these creates differentiation. Each application requires specific solutions, whether by innovating in premium subcategories or making products safer. “For us, this means carefully selecting suppliers, optimizing in-house processes, and developing collaborations with the support of our Innovation Excellence team. Above all, we use aerosol technology to meet evolving needs and expectations, as is the case with our insert technologies,” continues Luigi.