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Iconic brand secures trophy win for Ardagh

  • Ardagh Metal Packaging
Europe, Nordic Countries, Norway, Eating, Drinking, Food, Fish, Shellfish, Primary Packaging, Active, Smart Packaging, Sustainable Packaging, Lightweight Packaging, Metal, Metal - Aluminium

Ardagh Group has gained a much coveted Alufoil Trophy 2019 for their new seafood can for Orkla Food Norway; a printed, easy open, aluminium lid and container for a traditional fish fillet.

This major project for Orkla’s Staburret mackerel filet, a national dish in Norway, has seen sixty different designs presented on a ‘Hansa’ shaped seafood can. Each design, some of which use cartoons, and all linked by the brand’s recognisable yellow background, represents a different town or place, an aspect of people’s behaviour or way of life in Norway.

The attractive can is ultra-thin which provides an even greater sustainability advantage without affecting the can format or high-speed filling performance.

Patrick Savouré, Commercial Director Seafood at Ardagh Group’s metal division, comments, “I am delighted that this lightweight aluminium can with its striking design has been awarded such an important trophy.”

Orkla has specified aluminium for its cans for many years due to its 100% recyclability – endlessly without loss of quality - and excellent functionality.

See also

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Big Shock!, one of the energy drink leaders in the Czech Republic, has launched an impressive special edition can to mark the world premiere of another film adaptation from the Hunger Games series: The Ballad of Songbirds and Snakes. In an exclusive movie tie-in, Big Shock! has released a striking limited-edition 500ml can across Czech Republic and Slovakia featuring the bird and snake motif already made familiar on posters promoting the film.

  • Brand Launch
  • English
  • Modified 14 May 2019
  • Hits 1474