The beverage sector is growing in competitiveness year on year and consumers are hungry for new innovation, and with the impending EU Commission Circular Economy proposals soon to be released, this year's event will be looking to explore strategies so that brand owners re-connect with consumers through packaging design and improve sustainability in accordance with the circular economy.

The events programme on Tuesday 27th October explores strategies whilst offering delegates the opportunity for peer networking.

08:30-08:50 Registration and refreshments

08:50-09:00 Chairman's opening remarks

Michael Nieuwesteeg, Managing Director, Netherlands NVC Packaging Centre

09:00-09:30 Providing an analysis of the behaviour of the Millennial's to help create a package that successfully resonates with the millennial generation

Virpi Korhonen, Managing Director, Association of Packaging Technology and Research (PTR)

• Introducing results of a cross-continental study on package value for the millennial generation
• Evaluating the importance of experiential packaging for the millennials: Case coffee drinks
• Utilizing social media as key advertising tool to help the millennials share experiences and connect with your packaging

09:30-10:00 Utilizing disruptive packaging as a key tool to help differentiate your product from the competition

Krista Web Carney, Head of Design Western Europe, Coca Cola

• Defining disruptive packaging and understanding the essentials of a disruptive package to help create the ideal disruptive package
• Creating disruptive and unique packaging through the use of specific colours and shapes
• Tapping into new consumer markets through bold and prominent packaging
• Carefully selecting the right packaging material to allow for endless design possibilities
• Considering the importance of having bold packaging at the point of display to help support individual disruptive packages

10:00-10:30 (to be confirmed)

10:30-11:00 Morning refreshments and networking

11:00-11:30 Disaronno wears Versace - The sleeve as a dress for the bottle

Stefano Pellegrini, Graphic & Web Designer, ILLVA SARONNO

• The "Icon Project" - What is it "DIsaronno wears Versace"
• The Pre-production - From the initial files arrived from Versace to the final executive
• The Production - The problem of print and the executive adaptations
• The Sleevering Process
• Around the Sleever - The other packaging and elements created for the selling
• Results - The different impact between the sleeverd bottle and naked bottle

11:30-11:45 (to be confirmed)

Xaar

11:45-12:15 Developing consumer-relevant sustainability solutions through partnerships

Simon Boas Hoffmeyer, Director Corporate Communications & CSR, Carlsberg Group

• Partnerships as a catalyst for the circular economy and innovation, exemplified in the Carlsberg Circular Community
• How the Cradle-to-Cradle design framework and LCA can be used to optimise your packaging portfolio
• Showcase sustainable innovation within the beer and beverage industry, in the form of the Green Fiber Bottle

12:15-12:45 (to be confirmed)

Husky Injection Molding Systems

12:45-13:45, Lunch & Networking

13:45-14:15 The route towards sustainable packaging

Taco Kingma, Manager Sustainable Business, Friesland Campina

14:15-14:45 Utilizing new technologies to bring packaging to life and help build brand engagement

Jon Evans, Marketing Director, Purity Soft Drinks

14:45-15:15 Exploring the journey from concept to final design

Paul Currie, Managing Director, The Lakes Distillery

• Identifying the opportunity for our new brands
• Developing the 'story'
• Deciding on market positioning
• Production issues
• Initial design concepts
• Final design

15:15-15:45 Afternoon Refreshments & Networking

15:45-16:15 Utilising personalised packaging to help re-connect with consumers and grow your brand

Ranko Jelaca, Marketing Director, Atlantic Grupa

16:15-16:45 The power of good design for start up companies

Alex Hanon, Managing Director, MangaJo

16:45-17:15 Evaluating innovations in PET Beverage packaging

Liljana Peklar, Packaging R&D Manager, Pivovarna Laško

• Laško Group overview + Vision, misson and strategic goals
• Sales plan and realization (focus on LG sales in acitve materials – PET)
• Product development, NPD view (focus on PET)
• Sustainability view (focus on PET)

17:15-17:45 Analysing the role of your packaged beverage in the ever changing omnichannel world to help embrace the growth in e-commerce

Michael Nieuwesteeg, Managing Director, Netherlands NVC Packaging Centre

• Exploring the implications of online packaging, packaging design and functionality, and the need for a whole new approach to packaging
• Rethinking whether brands should look for different packaging for e-commerce and in-store
• Highlighting packaging solutions that can meet the needs of this new approach of bringing and selling products to the consumer
• Examining whether brands will have to work harder to stand out from the crowd in an online world, and the broader consequences of this for packaging
• Learning what kinds of packaging are required to fulfil consumer expectations and the expectations of e-commerce
• Outlining how to optimise packaging for rough handling, transportation and automated sorting systems

17:45-18:00 Chairman's summary and close of day one