In today's dynamic business landscape, packaging plays a vital role in capturing consumer attention, enhancing brand perception, and facilitating memorable user experiences. As the packaging industry evolves, it is crucial for businesses to stay up to date with the latest trends that shape consumer preferences and expectations. To shed light on the ever-changing packaging landscape, LiquiGlide realized a comprehensive survey to identify the top trends influencing the tottle industry and how the EveryDrop platform harnesses current needs to propel brands into the future:

Sustainable Packaging

There is a growing emphasis on eco-friendly packaging materials and designs. Brands are adopting recyclable, biodegradable, and compostable packaging options to reduce environmental impact. This includes using materials like recycled paper, plant-based plastics, and innovative biodegradable alternatives.

However, a crucial factor often ignored when looking at statistics, is the probability any given product has of actually being recycled. Just because a tottle is recyclable it doesn't mean it will be properly disposed of by consumers and thus, reintroduced into the plastic supply chain. Simple but necessary actions like cleaning the pack before being discarded are rarely ever fulfilled. EveryDrop ensures no product is left inside the tottle, eliminating the need for cleaning, drastically simplifying the process, and enhancing every pack's chances of being recycled.

Minimalist Design

Minimalist packaging is gaining popularity due to its clean and simple aesthetic. Brands are using minimalist designs to convey a sense of elegance, sophistication, and authenticity. This trend often involves using simple color schemes, clean typography, and uncluttered packaging layouts.

EveryDrop's slippery technology guarantees total product evacuation by adding an imperceptible inner coating to the tottle that enhances user experience, without the need of modifying the simple shape of the pack. This provides a smooth zero-product-waste innovation that plays into sleek minimalist designs.

Personalization, Customization, and Smart Packaging

Packaging is being used as a tool for personalization and creating unique stories and relationships between brands and customers. Companies are incorporating personalized elements like individualized messages, custom graphics, and interactive features to engage consumers and create a sense of exclusivity.

Younger generations are more keen and aware of the story behind every product they are exposed to, and are more inclined to purchase those who fit into lifestyles they support. EveryDrop is providing environmentally friendly solutions, minimizing product waste, and creating a unique experience in the market. All highly valued features in the market.

Convenience and Functionality

Packaging is being designed to enhance convenience and functionality for consumers. This includes features like resealable closures, easy-open mechanisms, portion control, and single-serve packaging options. Brands are focused on providing practical solutions that make product usage and storage easier for consumers.

As mentioned before, enhancing recyclability by simplifying the disposal process and providing a guaranteed use of the totality of a purchased product are the epitome of convenient and functional design for any customer.

E-commerce-Friendly Packaging

With the rise of online shopping, brands are focusing on developing packaging solutions optimized for e-commerce. This includes designs that offer better product protection during transit, easy opening experiences, and reduced waste through right-sizing packaging.

Tottles are generally highly resistant and easy to ship. That said, the EveryDrop platform's ability to fully dispense a product allows formulas to be thicker, even concentrated, enabling the use of smaller packaging without sacrificing value to the consumer. And smaller packaging, of course, means more product can fit into each shipment, resulting in lower transport costs and fuel emissions.

From sustainability and personalization to smart packaging and convenience, LiquiGlide's EveryDrop platform represents the innovative shifts that are reshaping the packaging industry and providing new avenues for brand differentiation and consumer engagement.

Want to learn more? Contact the LiquiGlide team now and find out how you too can join the zero-waste revolution.