At the end of October, Skol Beats Senses – specially developed for people who are looking for new night life experiences – will reach the markets.  Mild and refreshing, Senses is the first and only beer-based drink that can be consumed on the rocks, so it can be characterised as a more exclusive and versatile beverage.

The can produced by Rexam – the leading beverage can and end maker in South America – features a matt varnish coating and transparent UV ink that glows in the dark when exposed to ultraviolet light. It also has a blue tab that matches the colour of the can and a Skol cutout arrow.

Bruna Resano, Rexam's Marketing Specialist in South America says:

"This is the first time we have used transparent UV ink in cans. The unique characteristic of this ink is that it is transparent in bright environments and is only visible when exposed to UV black light. The combination of ink, varnish and a special end makes the can even more sophisticated and unique in the market".

Skol Beats Senses will join Skol Beats and Skol Beats Extreme in Skol Beats’ innovative portfolio, conveying attitude and modernity through both the beverage and the packaging.

About Skol Beats

A cutting edge drink always one step ahead of the trends, Skol Beats was designed to accompany consumers as they go clubbing. Modern and innovative, it originated from and was named after the first electronic music festival in Brazil, which was held in São Paulo for eight years.