If this is your company, CONTACT US to activate Packbase™ software to build your portal.

    Webpackaging logo

    Pepsi Twist gets a makeover with Rexam’s Fusion Bottle

    Quick Contact
    • Ball Corporation
    Pepsi Twist gets a makeover with Rexam’s Fusion Bottle
    Europe, Italy, Eating, Drinking, Beverages - Non-Alcoholic, Carbonated Drinks, Primary Packaging, Bottles, Bottles - Aluminium, Recyclable Packaging, Metal, Metal - Aluminium, Printing, Recycling

    Rexam’s award winning Fusion aluminium bottle has given Pepsi Twist a new look, with the original lemon flavoured cola from PepsiCo Italy being repackaged and launched for a trial run in Italy.

    PepsiCo Italy has designed the new Pepsi Twist bottle to appeal to young, dynamic consumers, seeking new trends and fashionable drinking solutions. The Fusion bottle guarantees a striking image and a contemporary feel, with Rexam’s innovative design and printing solutions ensuring the bottle has stand-out shelf appeal.

    Rexam’s Fusion aluminium bottle is lightweight, shatterproof and keeps the drink cool, and sparkling. The bottle is resealable which helps keep the product fresh whilst enhancing the fresh lemon flavour. These benefits make Fusion the ideal packaging for out-of-home consumption and therefore  a perfect fit with Pepsi Twist’s target market.

    Being made from aluminium the Fusion bottle is also 100% and infinitely recyclable. 

    Massimo Ambrosini, GM Vice President of PepsiCo Beverages Italia said: “PepsiCo is always keen on looking out for new marketing solutions and taking on challenges to bring innovation onto the market. We very much believe in the potential of the Fusion bottle for out-of-home consumption and have chosen our Pepsi Twist drink for this launch as it is the most innovative drink from our range of products.”

    Monica Mantovani, Sales Manager at Rexam Beverage Can Italia commented on the partnership with PepsiCo Beverages Italia: “It has been great working with the team at PepsiCo to develop the Fusion bottles for Pepsi Twist, not only do the bottles look fantastic, but they really do enhance the great drink inside.”

    Pepsi Twist in Fusion was launched onto the Italian market in early Spring 2012 and PepsiCo Italy will be hosting Fusion parties across Italy to celebrate the new packaging.

    See also

    Rexam supports British craft brewer Hobsons, with move to beverage cans

    Rexam has partnered with British craft beer brand, Hobsons, to launch 'The Hat Collection', the brand's first ever range of canned beers. Traditionally a cask and bottled brewer, Hobsons is moving to cans. The new range, inspired by the symbolic coke hat, showcases the Hobsons logo with each beer named and designed around a different hat’s personality. Translated onto can by Rexam's experts, the bold, bright designs reflect the different flavour profiles of the beers and are finished with a matt over varnish, giving a premium look and feel.

    Rexam collaborates with Hofjäger to can first beer for Chinese market

    Rexam, a leading global can maker, has partnered with German beer company Denninghoffs, owner of the brand Hofjäger, to can its Schwarzbier and Weizenbier ranges. The new canned format will launch for the first time in China in May 2016 before being rolled out globally. The iconic cans use Rexam's high definition printing to bring to life an image of a traditional Bavarian hunter, set against dark and tan backgrounds to reflect the character of the beers.

    Rexam captures exciting and intrepid nature of both brand and expedition for Big Shock's sponsorship of Trabant Expedition

    Rexam has collaborated with Big Shock, a prominent Czech energy drink brand, to create a limited edition range of can designs. Created for Big Shock's original and gold flavours, the designs reflect the dynamic and adventurous nature of the car expedition. The weathered look and feel of the design incorporates passport stamps and map coordinates, encouraging consumers to engage and follow the 15,000km journey.

    Ball Packaging Europe's recan fund celebrates 10 years of sustainability success within the Serbian marketplace

    3.5 million cans collected, 2.5 million people reached and 20.000 school-age children educated - with these note-worthy statistics, the Serbian-based recan fund proudly celebrates its 10-year-anniversary. Founded in 2005 by beverage can producer Ball Packaging Europe, the organization is a driving force behind beverage can recycling within the country by using a pioneering approach toward public education and awareness.

    Rexam celebrates inauguration of innovative Widnau plant in Switzerland

    Rexam, a leading global can maker, proudly announces the completed construction and inauguration of its new wall-to-wall manufacturing plant in Widnau, Switzerland. The hi-tech plant will produce a range of Slim and Sleek™ cans to meet global growth in energy drinks and marks the culmination of collaborative working and innovative thinking, with environmental consideration as its core. The plant, which represents an investment of £115 million over 3 years, will have a capacity to produce 2.2 billion cans per year and starts up with one line operational with a further 2 lines to come on stream.

    Rexam offers customers two new sleek can sizes

    Rexam has added two new can sizes to its Sleek® family, reaffirming its position as a leading global can maker with the largest range of can sizes in the industry. The new 400ml and the 473ml super sleek cans, both with 202 ends, are manufactured in Ejpovice, Czech Republic, and are available to customers across Europe. Providing a sophisticated and modern packaging solution, the 400ml can is an ideal shape and size for on-the-go consumption. The new 202 end on the 473ml offers Rexam's customers a more convenient filling format and is available in addition to the existing 206 end.

    Budweiser Budvar celebrates 120th anniversary with limited edition Rexam cans

    Rexam has collaborated with Czech brewer, Budweiser Budvar, to create a limited edition can design celebrating 120 years of the Budvar brewery. Rexam and Budvar worked together to create a unique design that encapsulates Budvar's history and communicates the premium nature of the beer. Using value added matt over-varnish and careful colour matching, the stand out design celebrates the anniversary and brand traditions with a visual depiction of a 19th century barmaid.

    Rexam first to produce commercial beverage cans with 'Metal Recycles Forever' logo in UK

    Rexam is proud to announce the first commercial use of the Metal Recycles Forever logo in the UK market, printed on cans produced for micro-brewing customer Concrete Cow. The logo, endorsed by all members of Metal Packaging Europe, provides a definitive symbol for the metal packaging industry. Its creation is part of a behavioural change campaign, intended to inform consumers about the inherent recyclability of metal packaging, ultimately encouraging them to recycle more.

    Rexam produces celebratory can range to mark Grolsch's 400th anniversary

    Rexam has partnered with Dutch brewer Grolsch to produce a range of celebratory cans to mark its 400th anniversary of brewing. Rexam HD printing and a matt over-varnish finish are used to showcase and reflect the brand's creative flair since 1615. The designs take inspiration from previous cans throughout Grolsch's long history, resulting in a retro style that aims to engage established consumers with this impressive milestone.

    Rexam supports innovative start up, acáo, to launch new vegan 'smart drink'

    Rexam has partnered with acáo, the forward-thinking German drinks start-up, to launch a new organic vegan 'Smart Drink' in Rexam's stylish 250ml slim cans. The cans use Rexam's HD printing to bring to life a detailed illustration of the brand's mascot, the Macaw Parrot, resulting in a striking can with strong stand out on shelf. The value added matt-over varnish finish gives a premium feel, reflecting the brand's sophistication, and appealing to the key target consumer.

    Gold Rating for sustainability performance: EcoVadis ranks Ball Packaging Europe among top 1 percent of suppliers

    Ball scored yet another success in its overall sustainability efforts, now ranking among the top 1 percent of the 150 suppliers assessed within the fabricated metal category based on the EcoVadis sustainability rating platform. Ball's latest score of 75 now ranks it highly compared to a group/peer average score of 41.5. In addition, across all suppliers being evaluated, Ball was ranked among the top 5 percent performers and thus takes home yet another gold rating.

    Rexam chosen by Sagres beer to launch 10 new can designs showcasing Portugal's diverse culture

    Rexam has been chosen by Sagres, the Portuguese beer brand, to create packaging for their range of new, limited edition can designs that promote the cultural diversity of ten regions in Portugal. The unique cans use Rexam's innovative HD printing techniques and matt-over-varnish finish to bring to life the illustrated designs. Designed by renowned Portuguese artist, Joana Vasconcelos, the range celebrates Portuguese passion for the arts and home grown talent.

    Felinfoel, Wales' oldest brewer, innovates with Rexam cans for Double Dragon Craft Ale range

    Rexam, a leading global beverage can maker and Felinfoel, Wales' oldest brewer, have collaborated to launch the award-winning Double Dragon Craft Ale in Rexam 440ml cans. The partnership sees the alignment of two brands with a reputation for launching innovative products first to market. The new relationship between Felinfoel and Rexam was founded on a mutual dedication to providing beverages with unique designs that highlight heritage and history and focus on providing a fulfilling consumption experience for the consumer.

    • Brand Launch
    • English
    • Modified 02 Sep 2015
    • Hits 2507
    SR Packaging
    Webpackaging
    Conzept International