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Rexam Beverage Can announces the results of its 2012 European Community Can Challenge. The internal scheme is now in its second year, and continuing to show success in encouraging Rexam employees, from a number of the company’s European plants, to work closely with their communities to recycle more cans and help raise money for local charities.
The Community Can Challenge is run over a ten week period in nine European countries where recycling rates could be improved. This year Rexam employees and their local communities have collected an impressive five tonnes of cans – equating to nearly 300,000 cans or 45 tonnes of CO2 savings.
Whilst recycling cans is only part of Rexam’s wider sustainability programme, the Community Can Challenge enables Rexam’s employees to participate in and support the company’s commitment to run a sustainable company that involves the communities in which they work.
Tomas Sjölin, Sector Director of Rexam Beverage Can Europe and Asia, commented on the success of this year’s Challenge: “It has been fantastic to see the continued dedication and support for our Community Can Challenge across a number of our plants in Europe. Our teams have really embraced the chance to educate their local communities about the importance of recycling and to help us make a difference in our mission to run a sustainable business and boost industry recycling rates.”
Working closely with a local charity of their choice, the team at each participating plant competed in a number of categories for the chance to win £5000 to give to their chosen charity. Along with the charity money, particular plants received individual awards for their efforts. These included:
- Manisa (Turkey)- Weight Award for collecting 1.5 tonnes of cans
- Valdemorillo (Spain) – Community Engagement Award for generating a variety of activities to engage a range of different community groups in surrounding towns and villages
- Waterford (UK) – Innovation Award for engaging with local schools to create an interesting and engaging video to promote recycling, resulting in a fun alternative to the usual recycling message.
Wakefield and Luton (UK) received Special Commendation from the judging panel for collecting over a tonne of cans, narrowly missing out on an award. Rexam’s La Selva (Spain) plant, participating in the challenge for the first time, also received a special commendation for their performance, which included appearing on local TV.