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    Rexam Beverage Can Europe demonstrates leadership and innovation with its total package approach

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    • Ball Corporation
    Rexam Beverage Can Europe demonstrates leadership and innovation with its total package approach
    Europe, Eating, Drinking

    This September, Rexam Beverage Can, Europe’s leading beverage can manufacturer, will be showcasing its leadership and innovation. Focussing on their Total Package approach, Rexam will demonstrate its commitment to their 5Ps philosophy- Products, Partners, Planet, Passion and Pioneers, with a particular focus on innovation and sustainability.

    Rexam’s will show the most extensive range of beverage cans, bottles and special finishes in the industry, developed to enhance their customers brand marketing potential and, in turn, the consumers beverage experience.

    World leading innovations such as Photochromic Ink and Thermochromic Printed Ends will be revealed to many for the first time, alongside the breakthrough and ‘first to market’ Editions Technology (patent pending), which allows Rexam to produce up to 24 designs of the same label simultaneously on a single pallet.  As Rexam continues to push the manufacturing potential of the beverage can sector to new heights.
     
    In conjunction with Rexam’s drive and passion for innovation, its commitment to becoming a more sustainable business will be evident at its upcoming showcases. Iain Percival, Rexam’s European Sector Director, says of Rexam’s sustainability commitment: “We at Rexam understand and do not underestimate the effect our actions can have on those around us.  It is vital that we work closely with all our suppliers and customers to ensure we are striving to be as sustainable as we possibly can across the whole supply chain process.  This is an area of the business we all take very seriously and something I am particularly passionate about.  Following the 2012 launch of our Sustainability Report, we have set our European business four defined and challenging sustainability targets for 2013 and one of the key discussion points for our team and our customers at drinktec will be around how we can work and support them in their own sustainability goals.”

    The 2013 drinktec (Sept 16 - 20) promises to be a great opportunity for Rexam to once again demonstrate to the beverage industry its unwavering passion and commitment to the products, its partners, the plant and a pioneering approach, which makes it the leading beverage can manufacturer in Europe.

    See also

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    • Modified 02 Sep 2015
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