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Leading natural mineral water and sparkling fruit drink brand, Spa, has selected Rexam Beverage Can Europe to manufacture a new single serve format for its Spa Fruit range. The 33cl can is available in the Spa Citron and Spa Lemon Cactus flavours, offering consumers convenient and instant freshness on the go.
Iris Gerards, Senior Product Manager, Spadel Netherlands says, “Rexam and Spa have collaborated on a number of projects over the last ten years and Rexam’s dedication to its customers never waivers. As always, Rexam showed a genuine concern ensuring every aspect of the design brief was understood. We worked seamlessly with the printing professionals in England to design a fantastic end product that we knew our customers would love.”
Spa Citron and Spa Lemon Cactus are both refreshing sparkling fruit drinks, made with a combination of Spa natural mineral water and pure fruit juice. Spa Citron is the first lemon-lime drink on the market that uses 100% natural ingredients. Marketing activity that ran alongside the Summer 2013 launch included a 10 second advert on Dutch TV, outdoor posters, shop floor displays and sampling throughout Netherlands and Belgium.