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    MangaJo selects Rexam to launch new sparkling green tea beverage

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    • Ball Corporation
    MangaJo selects Rexam to launch new sparkling green tea beverage
    Europe, Eating, Drinking, Beverages - Non-Alcoholic, Teas, Infusions, Carbonated Drinks, Premium, Primary Packaging, Beverage Cans, Beverage Cans 330 ml, Metal, Metal - Aluminium, Recycling, 200 - 499.99 ml, 330 ml

    Rexam, a leading global beverage can manufacturer and the number one can maker in Europe, has been selected by iced tea brand MangaJo to launch its new range of lightly carbonated green tea beverages, MangaJo Sparkling Pressé.

    The 330ml cans, produced at Rexam's Milton Keynes plant, sees MangaJo switch from glass to an aluminium format for the first time. Selected for its recycling credentials and contemporary feel, the stylish cans, developed by Rexam, help position MangaJo Sparkling Pressé as a premium drink in the category and help catch the eye of health-conscious consumers.

    Speaking about the partnership with Rexam, Alex Hannon, co-founder of MangaJo says, "Our new Sparkling Pressé is very different to current carbonated drinks in the market and it is important that our pack reflects this. We are delighted with the result and particularly impressed with the way that a global company like Rexam, is able to work so dynamically with smaller brands to deliver market leading products."

    Already a success, the new range of Sparkling Pressé is available in Sicilian Lemon & Green Tea and Mediterranean Pomegranate & Green Tea listed in Waitrose and Whole Foods. The launch of the range is being supported by a summer advertising campaign as well as in-store tastings.

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    • Brand Launch
    • English
    • Modified 02 Sep 2015
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