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    Rexam refreshes Birell, SABMiller's non-alcoholic beer range with innovative can designs

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    • Ball Corporation
    Rexam refreshes Birell, SABMillers non-alcoholic beer range with innovative can designs
    Europe, Germany, Austria, Austria, Eastern Europe, Czech Republic, Eating, Drinking, Beverages - Non-Alcoholic, Premium, Primary Packaging, Beverage Cans, Beverage Cans 500 ml, Packaging Decoration, Colouring, 500 - 999.99 ml, 500 ml

    Rexam, a leading global beverage can maker, has collaborated with brewing giant SABMiller, to produce a range of new designs for the non-alcoholic beer brand, Birell.

    The cans benefit from Rexam's value added thermochromic inks and matt over varnish. The thermochromic inks change colour when the beverage reaches the ideal temperature for consumption. Whilst the matt over varnish adds a soft finish, reinforcing Birell's premium brand positioning.

    Commenting on the partnership with Rexam, Petr Kouble, Brand Manager of Birell says:

    "Product differentiation is key for Birell and we knew we could rely on our established relationship with Rexam to deliver. We worked together to develop a creative range of new designs that will stand out in a competitive market place and that our customers will love."

    The 500ml cans, produced out of the Rexam's Enzesfeld plant in Austria, will be on shelf, in the Czech Republic, in spring 2015 with Birell targeting adults with an active lifestyle.

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    • Brand Launch
    • English
    • Modified 02 Sep 2015
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