If this is your company, CONTACT US to activate Packbase™ software to build your portal.

    Webpackaging logo

    Lotus Botanical Elixirs launch in Rexam Sleek cans with tactile printing

    Quick Contact
    • Ball Corporation
    Lotus Botanical Elixirs launch in Rexam Sleek cans with tactile printing
    North America, USA, US - The West, Eating, Drinking, Beverages - Non-Alcoholic, Premium, Primary Packaging, Beverage Cans, Beverage Cans - Aluminium, Metal, Metal - Aluminium, Packaging Decoration, Printing, Recycling, 200 - 499.99 ml, 355 ml, 12 oz

    In today's hectic and fast-paced world, life finds ways to throw everyone out of balance. Consumers looking for a way to restore their balance now have an innovative new beverage option. Lotus Botanical Elixirs have launched in distinctive Rexam 12oz. Sleek® cans with tactile printing.

    Lotus Elixirs harness nature's power to aid the balance of mind and body, featuring the Lotus Flowers in "adaptogenic" botanical fusions. They are naturally sweetened with nothing artificial added, lightly carbonated and naturally caffeinated, and are available in raspberry, cranberry and wild berry infused flavors.

    Used in Egyptian, Chinese and Indian medicine for thousands of years, adaptogens are a unique group of botanicals believed to help restore balance to the human system, strengthen the body's response to stress and enhance its ability to cope with anxiety and fight fatigue. They are called adaptogens because of their ability to "adapt" their function according to the body's specific needs to normalize inbalances.

    "Stress creates imbalance in the body, resulting in a wide range of physical and emotional symptoms including low energy, anxiety, irritability, lack of sleep, focus and performance", said Scott Strader, CEO and founder, Lotus Botanical Elixirs. "Functional drinks address the SYMPTOMS of imbalance, Lotus Elixirs address the CAUSE of imbalance."

    Lotus Botanical Elixirs chose cans that utilize Rexam's tactile printing technology, featuring a "raised and textured" portion that offsets the reflective, bright colors of the can design.

    "The challenge for us was to convey the iconic Lotus Flowers with vibrancy and artistic integrity on an aluminum can", Strader said. "We took great pains to design a simple, clean package that would highlight the premium quality of our product. Rexam's unique tactile finish creates a 'texture' on the can for an inviting feel that creates an instantaneous relationship when you hold it in your hand. We have already gotten tremendous feedback from customers who comment that every can should have this great feature."

    Lotus Botanical Elixirs selected Rexam Sleek cans because they were the best package to convey its premium brand image. In addition, the company benefits from the other inherent advantages of aluminum cans including portability, durability and sustainability. Aluminum cans are infinitely recyclable as they are able to be recycled, converted to cans again and back on retail shelves within 60 days. They are also recycled at double the rate of any other beverage package.

    Rich Grimley, president and CEO, Rexam BCNA, says Lotus Botanical Elixirs picked the perfect package to grab consumers' attention.

    "Our 12 oz. Sleek cans with tactile printing are the ideal choice to stand out on store shelves, with a look and feel that demands attention. They also deliver the best in supply chain economics through superior recycling, filling, distribution and retail display efficiencies to help the company build its brand and business."

    Lotus Botanical Elixirs are currently available in many natural and specialty retail outlets in Southern California, with plans for continued expansion.

    See also

    Meadowlark Brewing moves into cans

    To make its beers more accessible to consumers, Meadowlark Brewing has expanded into Rexam 12oz. cans. Two of its core brews are available for the first time in this convenient, single-serve package. "It took a while for the craft beer movement to reach our corner of the country", said Travis Peterson, founder, Meadowlark Brewing. "We are proud to have played a role in this effort. And by partnering with Rexam and moving into cans, we are now able to give even more consumers the opportunity to try and support local craft beers."

    Galena Brewing Company offers three beers in Rexam cans

    Just in time for the prime summer months, Galena Brewing Company has expanded its packaging lineup to include three beers in Rexam 16oz cans. After being retailed exclusively in glass bottles, Galena Brewing Co. chose to add cans because of the many inherent benefits they deliver. Aluminum cans are durable and portable, often permitted at parks, lakes and other outdoor locations where glass is not. They block out all light and oxygen helping to preserve the beer's integrity longer.

    Noah's Spring Water brings re-sealable aluminum package to consumers with Rexam's 24oz Cap Can

    Noah's Spring Water has added the Rexam 24 oz Cap Can with closure technology from Dayton Systems Group (DSG) to its packaging mix, becoming the only bottled water available in this innovative, re-sealable aluminum container. Noah's Spring Water comes from Adobe Springs in California, has a natural 8.4pH quality and contains 110 mg. of magnesium per liter, nearly 20 times the amount in other bottled spring waters.

    Bon Affair expands into single-serve with Rexam's Fusion aluminum bottle

    Bon Affair has now expanded into the single-serve market, launching its Sauvignon Blanc Wine Spritzer in Rexam's 11.2 oz. Fusion aluminum bottle. It is one of the first companies in the US to utilize Rexam's Fusion aluminum bottle which mixes the premium look and feel of a bottle with the functionality and inherent benefits of a can. In addition to providing portability, this package is shatterproof and lightweight to help reduce shipping costs.

    612Brew targets growth with addition of Rexam cans

    Looking to expand its reach and bring its beers to even more customers, 612Brew has launched three of its distinctive craft brews - SIX, Unrated Rye IPA and Gateway Park Lager - in Rexam 12 oz cans. 612Brew's cans were designed by Adam Turman, a well-known muralist and illustrator in Minnesota's Twin Cities area. They feature bold, colorful graphics that highlight 612, the area code for Minneapolis. Adam also created a mural that adorns a wall at the brewery.

    Finch's Beer Co. goes local with move to Rexam cans

    Finch's Beer Co. is going local. The Chicago-based craft brewer has teamed up with Rexam, a leading global beverage can maker with North American headquarters in Chicago, choosing the company's 16 oz. cans as the ideal packaging choice for its line-up of beers. Finch's has already launched Secret Stache Stout, Hardcore Chimera, Finch's Pale Ale and Nuclear Winter in Rexam cans with Sobek & Set, Fascist Pig and Threadless coming soon, followed by Wet Hot American Wheat this summer.

    Tin Man Brewing Co. offers four of its core beers in Rexam cans

    Identifying it as the ideal craft beer package, Tin Man Brewing Co. is offering four of its core beers in Rexam 16 oz. cans. Joining the growing number of craft breweries choosing cans, Tin Man is so passionate about its packaging choice that it hosts a website dedicated to educating consumers on its benefits. Nick Davidson, president, Tin Man Brewing Co., said "We feel strongly that aluminum cans are the best choice for our unique craft beers, offering significant advantages for us and our consumers, and we are pleased to team with Rexam."

    Silver City Brewery's Ziggy Zoggy summer lager available in Rexam 12oz. cans

    With summer days still in full swing, Silver City Brewery has the perfect brew to keep the party going into the fall. Ziggy Zoggy Summer Lager has become the brewery's first offering in aluminium with its launch in 12oz cans from Rexam. Brewed in the tradition of German style "Zwickelbier", Ziggy Zoggy is an unfiltered lager that balances a crisp and elegant honey-like malt flavor with assertive, classic German hop character.

    Burnside Brewing Co. launches Couch Select lager in Rexam 12 oz. cans

    Hoping to acquaint even more beer lovers with its distinctive brew, Burnside Brewing Co. has launched Couch Select Lager in Rexam 12 oz. cans. In addition to looking good, Burnside Brewing chose to expand into aluminium cans for their many other inherent benefits. Cans are lightweight and provide complete protection from light and oxygen, preserving beer's freshness. They are durable and portable, and the most sustainable beverage package in the world.

    Dog Tag Brewing launches beer honoring America's fallen warriors with unique can images using Rexam's Standard Editions printing technology

    With a tagline of "Enjoy your beer. That's an order", Dog Tag Brewing was created to provide quality beers that deliver a message of gratitude for the selfless sacrifice of the nation's military. The company works with families who have lost a loved one in the line of duty and details their personalized stories on its beer cans using Rexam's Standard Editions™ printing technology,

    • Brand Launch
    • English
    • Modified 03 Sep 2015
    • Hits 2055
    Neville and More
    Conzept International
    Webpackaging