Webpackaging logo

SanTan Brewing Company introduces an exciting new look

  • Ball Corporation
North America, USA, US - The West, US - The Southwest, Eating, Drinking, Beverages - Alcoholic, Beers, Primary Packaging, Beverage Cans, Beverage Cans 355 ml, 200 - 499.99 ml, 355 ml, 12 oz

Aiming to establish a consistent brand image across all of its products, SanTan Brewing Company has unveiled an exciting new look. The brewery's award-winning family of craft beers, sold in Rexam 12oz. cans, has been united with a cohesive appearance that consumers will recognize. 

The new look is already being rolled out for the brewery's Devil’s Ale, HopShock IPA and Mr. Pineapple cans, with MoonJuice IPA coming soon.

"When I started this company eight years ago, I had limited resources and my main focus was on brewing great craft beer for craft beer lovers", said founder and brewmaster, Anthony Canecchia, SanTan Brewing Company. "Things took off, and after eight years of rapid growth and expansion, we are the second largest brewery in Arizona. It was time to step back, and refresh our cans to reflect our evolution as a company and establish a brand image that was universally recognizable."

The original colors and essence of the SanTan brand remain, but the packaging's art, fonts and graphic style have been elevated to create a more mature and visually appealing vibe that is the perfect complement to its Southwestern style ales.

Claude Marbach, president, Rexam BCNA, commented on SanTan's rebranding efforts.

"The brewery did a great job of creating a visually appealing look that really stands out on our cans", he said. "We are pleased to continue our strong partnership with SanTan, providing the ideal packaging choice for their unique craft beers as they work to expand their customer base and build their business."

In addition to its rebranding, the brewery continues to expand distribution recently adding New Mexico. SanTan beers in cans are also available at select relation locations in Arizona, California and Texas.

See also

Meadowlark Brewing moves into cans

To make its beers more accessible to consumers, Meadowlark Brewing has expanded into Rexam 12oz. cans. Two of its core brews are available for the first time in this convenient, single-serve package. "It took a while for the craft beer movement to reach our corner of the country", said Travis Peterson, founder, Meadowlark Brewing. "We are proud to have played a role in this effort. And by partnering with Rexam and moving into cans, we are now able to give even more consumers the opportunity to try and support local craft beers."

Galena Brewing Company offers three beers in Rexam cans

Just in time for the prime summer months, Galena Brewing Company has expanded its packaging lineup to include three beers in Rexam 16oz cans. After being retailed exclusively in glass bottles, Galena Brewing Co. chose to add cans because of the many inherent benefits they deliver. Aluminum cans are durable and portable, often permitted at parks, lakes and other outdoor locations where glass is not. They block out all light and oxygen helping to preserve the beer's integrity longer.

Noah's Spring Water brings re-sealable aluminum package to consumers with Rexam's 24oz Cap Can

Noah's Spring Water has added the Rexam 24 oz Cap Can with closure technology from Dayton Systems Group (DSG) to its packaging mix, becoming the only bottled water available in this innovative, re-sealable aluminum container. Noah's Spring Water comes from Adobe Springs in California, has a natural 8.4pH quality and contains 110 mg. of magnesium per liter, nearly 20 times the amount in other bottled spring waters.

Bon Affair expands into single-serve with Rexam's Fusion aluminum bottle

Bon Affair has now expanded into the single-serve market, launching its Sauvignon Blanc Wine Spritzer in Rexam's 11.2 oz. Fusion aluminum bottle. It is one of the first companies in the US to utilize Rexam's Fusion aluminum bottle which mixes the premium look and feel of a bottle with the functionality and inherent benefits of a can. In addition to providing portability, this package is shatterproof and lightweight to help reduce shipping costs.

612Brew targets growth with addition of Rexam cans

Looking to expand its reach and bring its beers to even more customers, 612Brew has launched three of its distinctive craft brews - SIX, Unrated Rye IPA and Gateway Park Lager - in Rexam 12 oz cans. 612Brew's cans were designed by Adam Turman, a well-known muralist and illustrator in Minnesota's Twin Cities area. They feature bold, colorful graphics that highlight 612, the area code for Minneapolis. Adam also created a mural that adorns a wall at the brewery.

Finch's Beer Co. goes local with move to Rexam cans

Finch's Beer Co. is going local. The Chicago-based craft brewer has teamed up with Rexam, a leading global beverage can maker with North American headquarters in Chicago, choosing the company's 16 oz. cans as the ideal packaging choice for its line-up of beers. Finch's has already launched Secret Stache Stout, Hardcore Chimera, Finch's Pale Ale and Nuclear Winter in Rexam cans with Sobek & Set, Fascist Pig and Threadless coming soon, followed by Wet Hot American Wheat this summer.

Tin Man Brewing Co. offers four of its core beers in Rexam cans

Identifying it as the ideal craft beer package, Tin Man Brewing Co. is offering four of its core beers in Rexam 16 oz. cans. Joining the growing number of craft breweries choosing cans, Tin Man is so passionate about its packaging choice that it hosts a website dedicated to educating consumers on its benefits. Nick Davidson, president, Tin Man Brewing Co., said "We feel strongly that aluminum cans are the best choice for our unique craft beers, offering significant advantages for us and our consumers, and we are pleased to team with Rexam."

Silver City Brewery's Ziggy Zoggy summer lager available in Rexam 12oz. cans

With summer days still in full swing, Silver City Brewery has the perfect brew to keep the party going into the fall. Ziggy Zoggy Summer Lager has become the brewery's first offering in aluminium with its launch in 12oz cans from Rexam. Brewed in the tradition of German style "Zwickelbier", Ziggy Zoggy is an unfiltered lager that balances a crisp and elegant honey-like malt flavor with assertive, classic German hop character.

Burnside Brewing Co. launches Couch Select lager in Rexam 12 oz. cans

Hoping to acquaint even more beer lovers with its distinctive brew, Burnside Brewing Co. has launched Couch Select Lager in Rexam 12 oz. cans. In addition to looking good, Burnside Brewing chose to expand into aluminium cans for their many other inherent benefits. Cans are lightweight and provide complete protection from light and oxygen, preserving beer's freshness. They are durable and portable, and the most sustainable beverage package in the world.

Dog Tag Brewing launches beer honoring America's fallen warriors with unique can images using Rexam's Standard Editions printing technology

With a tagline of "Enjoy your beer. That's an order", Dog Tag Brewing was created to provide quality beers that deliver a message of gratitude for the selfless sacrifice of the nation's military. The company works with families who have lost a loved one in the line of duty and details their personalized stories on its beer cans using Rexam's Standard Editions™ printing technology,

  • Brand Launch
  • English
  • Modified 20 Oct 2015
  • Hits 2742