Webpackaging logo

    Exclusive, Dual-Branded Frito Lay and ampm Cups Launch for the Summer Season

    Quick Contact
    • Berry Global
    Exclusive, Dual-Branded Frito Lay and ampm Cups Launch for the Summer Season
    Eating, Drinking, Food, Beverages - Non-Alcoholic, Summer, Primary Packaging, Caps, Lids, Snap On Closure, Food, Drink Service Components, Cups, Cups - Cold Beverage, Snap On, Plastic, Plastic - PP

    As the summer months heat up and increased travel rates drive a surge in traffic across the convenience store sector, the ability for convenience stores to provide unique, experience-driven purchases can play a crucial role in attracting and retaining customers. Offering dual-branded merchandise can provide a quick, yet memorable purchase for consumers by combining the strengths and recognition of two popular brands.

    To help tap into Gen Z’s desire for personalized and experience-driven purchases during the convenience market’s busiest selling season, Berry collaborated with bp to deliver a new line of limited-edition, dual-branded beverage cups at all ampm stores throughout the U.S. The promotional cups launched on May 1, featuring Frito Lay’s iconic Cheetos® cheetah print branding on ampm’s white, 40-ounce cups.

    Made of polypropylene, the white Bantam™ cups are part of Berry’s B Circular Range of innovative packaging and product solutions designed for circularity. The new cups are food-contact safe, available with an audible snap lid, offer enhanced sidewall rigidity for optimal durability, and include a smooth drive-thru base.

    During the summer promotion, all ampm app users will have a chance to win exclusive Cheetos branded merchandise. Through the loyalty program, guests will receive one free entry into the drawings and will receive subsequent entries with any purchase of the cup or any Frito Lay item.

    See also

    Amcor and Berry to Combine in an All-Stock Transaction, Creating a Global Leader in Consumer And Healthcare Packaging Solutions

    Amcor plc and Berry Global Group, Inc. today announced they have entered into a definitive merger agreement, pursuant to which Amcor and Berry will combine in an all-stock transaction. The combination brings together two highly complementary businesses to create a global leader in consumer packaging solutions, with a broader flexible film and converted film offering for customers, a scaled containers and closures business and a unique global healthcare portfolio.

    Berry, Mondelēz and LyondellBasell Work Together to Use Recycled Plastic in Triscuit Packaging

    Berry recently partnered with Mondelēz International and LyondellBasell to use 50% International Sustainability and Carbon Certification (ISCC) PLUS-certified circular plastic via advanced recycling, based on a mass balance approach, into protective film liners for Triscuit Crackers packaging in the U.S. and Canada. This innovative packaging solution complements the current outer box made from 100% recycled paperboard and 35% post-consumer recycled content.

    Spotlight: How Berry Leveraged an Employee Idea for Saving Energy and Brought it to Life on a Global Scale

    In 2021, through an employee-led 100 Million kWh Challenge, our company committed to a strategy of investing over $30 million to foster energy reduction at our facilities. The challenge spanned 300 sites located in 39 countries across North and South America, Europe, Asia, Africa, and Australia. Berry engaged a team of over 900 engineers, technical leaders, and maintenance groups from across the globe through daily communications, webinars, and on-site energy events.

    Berry’s Reusable Cups Support Unprecedented Reuse Project Led by the NextGen Consortium

    To support and learn more about reusable cup programs, Berry is participating in the Petaluma Reusable Cup Project, an unprecedented collaboration to drive reuse led by the NextGen Consortium, an industry collaboration managed by Closed Loop Partners’ Center for the Circular Economy. Starbucks, The Coca-Cola Company, PepsiCo, Peet's Coffee, Yum! Brands and other global and local brands and restaurants are partnering in the project.

    Berry Launches Fully Recyclable, Customizable Domino Bottle

    Global sustainable packaging leader Berry Global Group, Inc. has launched a customizable, rectangular Domino bottle available with up to 100% post-consumer recycled (PCR) plastic for the beauty, home, and personal care markets. The 250ml Domino bottle includes a 75-millimetre-wide front face and customizable side panels. This allows all four sides of the container to be printed, maximizing opportunities for brands to create unique packaging experience with high impact shelf presence.

    Berry Global Expands Production of Magic SL to North America

    To help meet the growing need for sustainable beauty and innovative personal care packaging in North America, Berry Global has expanded the production of its iconic Magic SL (Slim) Light piston-follower airless system to its factory in Libertyville, Illinois. This expansion will provide Berry’s beauty and personal care customers with access to a locally sourced dispensing solution that supports product usability, aesthetics, and convenience for moisturizers, serums, and facial skin care products.

    Spotlight: Customer Collaboration is Key to Bringing Circular Solutions to Market Faster

    Berry Global partnered with Mitsubishi Gas Chemical Company to improve the recyclability of food packaging with MXD6, a high-performance barrier solution for extruded articles, such as thermoformed items and extruded plastic tubes and bottles. The MXD6 barrier is recyclable up to 12% and received Critical Guidance recognition from the Association of Plastics Recyclers, validating its compatibility with the Polypropylene recycling stream. Using MXD6 helps eliminate the performance and compatibility limitations of Ethylene Vinyl Alcohol.

    2023 Sustainability Report Shows How Berry Global is Delivering on its Impact 2025 Strategy

    Global packaging leader Berry Global Group, Inc. released its 2023 Sustainability Report, providing a clear picture of the company’s progress towards its ambitious environmental sustainability, social impact, and corporate governance commitments. The report highlights how Berry is collaborating across the value chain to advance its Impact 2025 strategy, celebrating record achievements like receiving an “A” rating from MSCI, and reaching its short-term Scope 1 and 2 science-based greenhouse gas (GHG) emissions reduction target two years ahead of schedule.

    New, Lightweight Closures for Protein Powder and Wellness Supplements Help Reduce the Carbon Footprint of Nutraceuticals

    As people become more health conscious and aware of the need to take preventive healthcare measures, the market for nutraceuticals – products that combine pharmaceutical-like properties with nutritional benefits – is growing rapidly. Berry offers a wide range of plastic caps and closures – from screw, snap and flip-top caps to overcaps and tube closures – with senior friendly, child resistance, and tamper evident options.

    • Brand Launch
    • English
    • Modified 01 Aug 2024
    • Hits 297

    See us at...