An innovative and brand new packaging solution from RPC Superfos is now available for dairy producers and the stylish pack includes a convenient spoon, in tune with consumer demand for more easy meals on-the-go.

The new pack comes with a spoon integrated into the lid of a square pot. It is very easy to reach the spoon; the user simply tears off a self-adhesive peel-off label on top of the plastic pot.

Søren Marcussen, Executive VP CSO, from RPC Superfos says:

"It is a very handy and practical solution: The spoon is ready to grab without any need for opening a smaller plastic bag. The key word is simplicity - there is all you need, but no more than that."

Just like the injection moulded plastic pot as a whole, the spoon is beautifully designed and a delight to hold. The entire solution features attractive smooth lines and gives a soft impression - quite similar to the texture of any dairy content.

The design is available in two versions: one with the spoon in the lid and one with a higher lid, with room for both a crunchy topping and the spoon. There are two sizes - a brimful of 210ml or 300ml.

In addition to offering outstanding convenience and functionality, the pot is reclosable, stable and optimized for stacking whether filled or empty.

In-mould labelling means the brand identity is maximized on-shelf with colours, pictures, decorations and trademarks rendered in premium image quality.

Søren Marcussen further comments:

"The new easy snacking pack has already attracted a good deal of attention and one of our customers is currently planning a dairy product launch later this year in the pot with the in-lid spoon. We trust consumers will receive both content and pack very well."