A UniPak container with an in-built strainer from RPC Superfos is being used to pack a new range of seafood products in brine and oil. The mussels, shrimps, octopus and seafood cocktails – from Santa Bremor, the leading seafood producer in Belarus – are not only benefitting from the pack’s convenient design, but also from its novelty value, which marks it out from the competition.

The injection moulded polypropylene UniPak is easy to open and re-close, and features a liquid-tight snap-on lid and a visible deterrent to tampering as standard. The strainer is made of the same high quality material as the pack, with which it is designed to fit perfectly. The artwork, rendered in razor-sharp photo quality using the advanced in-mould labelling technique, includes an infographic explaining the benefits of the strainer to customers. Angelina Averina, Brand Manager at Santa Bremor, says the pack helps to maintain product quality.

"We opted for the pack with a strainer because it makes it easy for consumers to take some seafood from the container and leave the rest in the brine or oil for later consumption," she explains. "Our product remains juicy, tastes better and also stays fresh for longer when it is kept in the liquid in the fridge. In this way, the packaging solution safeguards the quality of our preserved seafood product, even after opening."

The new seafood range from Santa Bremor consists of a variety of the most popular types of seafood preserves in its main markets including Belarus, Russia, Ukraine, Kazakhstan and Moldova. The selected UniPak contains 500g and is 95mm in diameter.

“We are happy to have a big volume pack in our assortment,” continues Angelina. “The size as well as the cylindrical shape is ideal for our customers. The strainer represents a clear advantage, because it makes sure that we stand out from our competitors. Customers remember the new seafood preserves from Santa Bremor because of the convenient strainer.”

The new range and its packaging have received positive feedback.

“We offer a high quality seafood product, complemented by a high quality packaging solution,” Angelina concludes. “It is good to see that our distributors show plenty of interest in our new series and keep putting it on the supermarket shelf."

Santa Bremor is the largest seafood producer in the CIS region, which is made up of the countries of the former Soviet Union. It offers over 500 different product types through trade representatives in more than 80 cities.