In highly competitive markets, such as the beauty and personal care industry, launching your product with a bang is fundamental to developing a community of users who could eventually become brand ambassadors. To do so, testers and giveaways are essential, providing a teaser of the quality and feel of your product.

This trial experience can be crucial in convincing customers of the product's efficacy. When customers can see, touch, smell, or try a product, they are more likely to remember it and consider purchasing it in the future. Of course, by providing samples or testers, brands demonstrate confidence in their products. This can help build trust with consumers who may be hesitant to try new products without assurances of quality. When customers have positive experiences with free samples, they are more likely to trust the brand and its offerings.

Free samples also create a positive association with the brand. When customers receive something for free, especially if it's a high-quality product they enjoy, they develop a sense of gratitude and affinity toward the brand. This emotional connection can lead to long-term loyalty and repeat purchases.

However, when brands venture into testers and giveaways, they tend to leave the packaging as an afterthought. Great care might have been placed in the actual product and its packaging, but the presentation of that sample is just as important if they want to convey a sense of absolute quality. Bomo Trendline offers complete packaging lines with a great variety of sizes. The Athena Line of Tottles, for example, gives brands the chance to perfectly replicate their full-sized packaging in a miniature 8ml tottle that better represents a product's full concept.

If you're looking for complete solutions that take a comprehensive stance on marketing and branding, feel free to contact us and get your project started.