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Hand-processed paper shopping bag with pink ribbon handle: the luxury icon of Love Pack creations.
BURBERRY “THE BODY” is the luxury icon of Cartotecnica Moderna.
Describing it is like talking about a painting, it is useless. You need to hold it, try it on, caress the finishes, admire the choices made.
It is as perfect as you can imagine it: Burberry Body is a hand processed shopping bag made from tintoretto neve Fedrigoni® paper + special color polyester inside, 1-colour lithography printing + 1-colour hot foil stamping and embossing, pink ribbon handle | 2 x 40 cm | gluing under the flaps, artisan finish and assembly.
Our search for new solutions and novel types of interaction with our clients led us to create this original packaging for OLIO TREVI’s Magnum.
Mention of OLIO TREVI’s magnum-size bottle on the website www.packagingoftheworld.com.
In September 2012 the site mentioned the innovative solution for the packaging of the 1.5-litre OLIO TREVI magnum-size bottle, designed as a co-marketing project with Cartotecnica Moderna.
Conceived in honour of the Via Flaminia – the ancient consular road of Rome along which Società’ Agricola Trevi Il Frantoio is located – the Flaminio line includes a careful selection of the most popular typical products from Umbria and Italy reserved for the finest wine shops, wine bars, delicatessens and fine dining establishments.
Olio Flaminio is a select brand of extra-virgin olive oil.
The search for and use of special materials and the creation of new technical samples are a commitment our company takes seriously and a source of daily, personal satisfaction for us.
Our flannel-covered boxes are an example of the ancient artisan tradition behind modern paper conversion. No question about it, covering and embellishing boxes of all shapes and sizes, for jewellery or other article, by hand is one of our strengths and a distinctive feature of quality Italian-made products, the true pioneer spirit of Cartotecnica Moderna since the early 1970’s.
The company now has LOVE PACK, a Style Office dedicated to the constant search for increasingly more exclusive materials, to bring together classic and trendy styles, vintage glamour, and a minimalist aesthetic with just the right amount of elegant detail.
Our latest products include Flannel-, Linen- or Leather-covered boxes.
"Packaging is like dating; it is the most exciting phase of a relationship. It is the moment that anticipates possessing the object. It lasts briefly but is inebriating"
For the luxury sector, packaging plays a very important role. Cartotecnica Moderna believes that research and development in packaging innovation is a distinguishing element for products especially in the fields of cosmetics, jewellery, and fashion.
LOVEPACK ® is the style office at Cartotecnica that designs packaging for luxury products. A buyer already perceives the value of the object right from the packaging. Sometimes the value of the packaging, in terms of image, is greater than the content itself.
Even in the luxury sector, as in other areas, packaging not only helps to sell an object but stirs up the consumer’s emotions, sensations and dreams..
