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Boehringer Ingelheim partners with Constantia Flexibles

  • Constantia Flexibles
Pet/Animal Care, Pet Medicine, Active, Smart Packaging

Nutraxin, a nutritional supplement for horses from Boehringer Ingelheim, is now equipped with augmented reality and features interactive functions to support horse keepers in looking after the health of the horses in their care. The product packaged in the innovative CONSTANTIA Interactive packaging solution is currently available in Germany and the Netherlands, and a roll-out to further markets is planned in the coming months.

CONSTANTIA Interactive provides horse keepers with direct access to a dedicated Nutraxin app. Using the integrated diary, they can add details about the horse’s physical condition and easily monitor weight loss and overall health. Additionally, tips for proper nutrition can be called up via the app, which also integrates links to further information. Of course, the ingredients of Nutraxin are also listed clearly and in detail.

“With Constantia Flexibles’ interactive packaging, we can offer our customers an outstanding additional service. Through the app, which is specially adapted to our product Nutraxin, we make sure that horse owners have all the information and instruments they need to keep their horses in good health,” says Ulrike Voigt, Global Brand Manager for Nutraxin at Boehringer Ingelheim.

Pierre-Henri Bruchon, EVP Pharma Division at Constantia Flexibles: “This is a great new project with our long-term partner Boehringer Ingelheim. CONSTANTIA Interactive has added value, bringing Boehringer Ingelheim even closer to the end consumer and making Nutraxin an even more outstanding product.”

Developed by Constantia Flexibles and technology partner Wikitude, the packaging solution CONSTANTIA Interactive enhances the product’s packaging with augmented reality features. It offers access to an app available for Android and iOS. The app enables an immersive product experience, with functionalities such as digital product leaflet, counterfeit detection, tele-medicine, connectivity to wearables, and much more. All components are tailored to the needs of the customer and the end user. Depending on the solution, little or no additional printing is required, making it an easy-to-use and cost-efficient marketing and big data analytics tool.

See also

Constantia Flexibles strives towards 100% recyclability by 2025

Constantia Flexibles aims to design products based on sustainable criteria with minimal impact on the environment, low material usage and high recyclability. Constantia Flexibles pledges that 100% of its consumer and pharma packaging will be recyclable by 2025. As a global flexible packaging producer and a company being committed to sustainability, Constantia Flexibles recognizes the importance of actively contributing to the circular economy. Future product innovations will therefore focus on the implementation of design guidelines to develop specifications which are recyclable – in practice and on a commercial scale.

  • Brand Launch
  • English
  • Modified 19 Nov 2024
  • Hits 1116