Lebanese Mastika was the first chewing gum company to offer a flavor without using sugar or aspartame. Crafted from the finest ingredients, Mastika sought to provide a glamorous and guilt-free treat. Its main ingredient, mastic resin, has a unique pine-like, slightly bitter flavor with a subtle sweetness. This resin has long been used to flavor sweets, pastries, and liqueurs, particularly in Greece and the Middle East.

When developing packaging for their product, Mastika sought a design that would reflect the gum’s luxurious quality and unique origins. They collaborated with Conzept International to create an elegant packaging concept that could tell a story at a simple glance. The result was a beautiful white tin box, adorned with embossed golden arabesques that blend traditional and contemporary designs, evoking both nostalgia and modern sophistication.

The exquisite metal box emphasizes Mastika’s branding, with the company name and logo centered in gold lettering on the top. A design choice that ensures the product’s premium quality and exclusivity are immediately apparent to customers, making Mastika stand out as a truly distinctive Middle Eastern treat.

Want to learn more? At Conzept International, we think about the environment from the very beginning when we develop, design, and produce new packaging. Share your ideas with us! If you have any questions, contact us now.