Japan's largest cosmetics trade show, COSME TOKYO 2019 - 7th Int'l Cosmetics Trade Fair- opened on Jan. 30 – Feb. 1, 2019 in Makuhari Messe, Japan. Welcoming 762 exhibitors from 30 countries/ regions and 25,627 quality visitors, the show concluded in a huge success. Given that the 2019 edition broke the record again both in the number of exhibitors and visitors, it can be said that COSME TOKYO has become a very important exhibition in the global cosmetics industry.

The three-day show features everything about cosmetics products like skin care, hair & body care, natural/organic product, makeup, fragrance, men's care, etc. Every year COSME TOKYO attracts enormous visitors' attention nationwide for its scale and diversity. This year, 23,000 brands, including the latest ones that are entirely new on the Asian market, were newly showcased. The exhibition halls were filled with exciting business talks between exhibitors and importers/buyers, who were genuinely excited to enhance their lineups with new overseas cosmetics.

Organized by Reed Exhibitions Japan, COSME Tech 2019 - 9th Int'l Cosmetics Development Expo, was a co-held event conference with INNER BEAUTY TOKYO 2019 – 2nd Beauty & Health Foods Expo featuring cosmetic exhibits for Skin Care, Colour Cosmetics, Natural/ Organic Products, Hair & Body Care, Fragrance, Nail Care, Male Grooming and more.

Visitors included agents, distributors and key buyers/importers mainly from Japan & other Asian countries, retail buyers and representatives from Salons, Spas, Hotels and Clinics.

2019 Edition, Build up a Strong Position in Asian Cosmetics Industry

The most impressive scene of this year was the enormous range of unique & diversified exhibit products. Having started eight years ago, both the number of international exhibitors and visitors are increasing year by year.

Besides world's famous companies, for instance, L'ERBOLARIO (Italy), KRYOLAN(Germany), WON MEDICO (Korea), A&C INTERTRADE (Thailand) which had exhibited in several times, new exhibiting companies like MEDER BEAUTY INTERNATIONAL (UK), MEDITERRANEAN COSMETICS (Greece) attracted significant attention from many Japan's visitors. Importers/Buyers were excited and enjoying to compare the products which they have never seen before.

In addition to Italy, France, Germany, Poland, Korea, China, Taiwan, we launched new national pavilions of Canada, North America, and Russia. The corridors were lined with the names of many countries listed on the signboards, and each pavilion stood out remarkably in the exhibition halls. COSME TOKYO has become recognized as the hub of Asian cosmetics trade, where worldwide exhibitors meet visitors from Japan and all across Asia.

Show Highlights

Highly Functional Aging-Care Products that Fascinate Everyone

Reflecting the market trend, the show floor of COSME TOKYO 2019 was filled with newly showcased highly functional Aging-care products. Especially exhibit products based on cutting-edge technologies, such as human stem cell, bioscience used, skin brightening effects, local specialties used gained much attention from visitors. One can say that it is not only the best sourcing show but also a great place to grasp the latest trends.

Quality Made in Japan Brands which you can see only at this show

As Japan's largest show specialized in cosmetics, the show gathered companies from all over Japan and exclusive Made-in-Japan cosmetics with the perfect match of tradition and innovation. At this show, the Natural 3D Face Mask with a scene of YUZU, a brightening toner containing mild rice bran water from Kyoto, etc., surprised the international importers and buyers. They enjoyed comparing many Japanese exhibit products that could not be found in other shows.

Business Matching Services Organized by the Show Management

To make the show even more fruitful, the Show Management offered the exhibitors two types of business matching support services: “One to One Matching with Japanese Distributors” and “Meeting Arranged with Asian Premium Buyers”. From the meetings, Watson (Asia's largest health & beauty care shop), SaSa International (Asia's leading cosmetics retailing group) had on-site meetings to order some products. Through these services, a total of 1155 business meetings were arranged in 2019.

Co-held Shows, INNER BEAUTY TOKYO/ COSME Tech was also a Great Success

By having two co-held shows, 2nd INNER BEAUTY TOKYO, focused on beauty & health foods, and 9th COSME Tech, covering all cosmetics development solutions like ingredients, OEM, packaging, the 2019 edition attracted a much wider range of professionals in the beauty industry. To find out what Asian beauty is, many visitors came and went between exhibition halls, and grasp the trends of the entire Asian beauty industry.

The expectation for Next Shows

Japan's largest exhibition specialized in cosmetics has been held for eight years as “COSME TOKYO”. During the years, many visitors have requested Show Management to launch COSME TOKYO in OSAKA, the largest city in Western Japan.

The next show in TOKYO (20th – 22nd January 2020 at Makuhari Messe, JAPAN) will be scaled up and become even more international, gathering 900* exhibitors from 35* countries/regions. OSAKA show (9th – 11th September 2020 at INTEX Osaka) is newly launched, and it is supposed to gather 240* exhibitors and 12,000* visitors. (*expected, including co-held shows)

Considering the massive success of this year, both TOKYO and OSAKA of 2020 exhibition halls will be, undoubtedly, filled with even more productive business meetings and discussion.

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