Cosmoprof Asia 2016 drew to a close with historic highs after four days of inspiration, innovation, education and business. The event welcomed 650 new companies this year taking the total number of exhibitors to 2,698 from 49 countries and regions.

732 companies from 19 countries exhibited at the AsiaWorld-Expo (AWE), the venue for packaging, ingredients and processing equipment, from 15-17 November 2016. Finished cosmetics were showcased at the Hong Kong Convention and Exhibition Centre (HKCEC) from 16-18 November 2016 by 1,966 companies from 49 countries.

Cosmoprof Asia 2016 hosted 24 national and group pavilions from Australia, Belgium, Brazil, California, China, France, Germany, Greece, Hong Kong, Israel, Italy, Japan, Korea, Poland, Singapore, Spain, Switzerland, Taiwan, Thailand, Turkey, UK, USA with inaugural pavilions from Bulgaria and Latvia.

The fair played host to 76,818 trade visitors from 129 countries and regions (21% increase over 2015) including 79 International Buyer Delegations from over 21 countries and regions across Asia, Europe, Middle East and Africa.

“With the strong international representation and presence, Cosmoprof Asia remains the indisputably most important networking opportunity in Asia Pacific for the beauty industry,” said Michael Duck, Executive Vice President, UBM Asia Ltd.

“The plethora of networking events, impressive showcases of innovative products and our exceptional commitment to service and delivery excellence has taken Cosmoprof Asia into a new epoch with its 21st edition,” added Roberto Kerkoc, Vice President, BolognaFiere S.p.A.

AWE Highlights

AWE served as a focused venue for companies specialising in packaging, machinery, OEM, contract manufacturing and raw materials, helping buyers to source more effectively.

The headline event was the first edition of the Innovation Circle Awards, organised in partnership with the world renowned Beautystreams, recognising the most innovative packaging, design and formula. A jury panel comprised of the beauty industry’s elite including AmorePacific, Centdegrés, L’Oreal, Marie Dalgar, Martha Tilaar Group and NYX Cosmetics selected the winners and products were displayed in a prominent area on the show floor.

The Lipstick Factory in Hall 5 gave live demonstrations on the manufacturing process of a luxury lipstick. 8,000 complimentary pieces of “Cosmoprof Asia Limited-Edition Lipstick” in four glamourous shapes and textures were presented to visitors during the show. The Lipstick Factory was the brainchild of three leading Italian exhibitors – Brivaplast (packaging), Chromavis (formulation) and Vetraco (machinery). The project was supported by the Italian Ministry of the Economic Development and ITA – Italian Trade Agency, in collaboration with Cosmetica Italia – Personal Care Association.

HKCEC Highlights

At the HKCEC, the “Extraordinary Gallery” in Hall 3G took centre stage. Here a selected group of coveted and innovative multicultural brands from supply chain and finished products displayed their products in a specially-designed environment that exudes the glamour, style and quality of their brands. A special edition of nail lacquer in three unique colors and textures was jointly created by Centdegrés, Groupe Pochet (world-leading glass maker), Fiabila (savoir-faire in nail polish) and Beautystreams and gifted to visitors.

The highly successful, third edition of Boutique returned to Cosmoprof Asia giving visitors the chance to “shop for charity”. Visitors could pick up travel-size products for a donation to the Hong Kong Breast Cancer Foundation.

Education & Innovation

A knowledge-rich, information-filled programme comprising more than 30 educational sessions led by a stellar line-up of international experts offered world class content to all participants. The World Asia Forum held across both venues addressed the industry’s most talked about trends and topics allowing attendees to keep pace with the latest advances across the region. Sessions in AWE focused on the latest ingredients, technologies and packaging to help drive product development, while at HKCEC visitors discovered the latest trends and development in product, branding and marketing.

Cosmoprof Asia will be back in 2017 from 14 to 16 November at AsiaWorld-Expo and from 15 to 17 November at Hong Kong Convention and Exhibition Centre. For further information please visit the fair website: www.cosmoprof-asia.com/