Just a few months after partnering with Luigi Bormioli for the launch of the Ecoline range, Coverpla has assessed all the issues at stake for brands when it comes to eco-friendly packaging, with demand far beyond initial expectations. Lightweighting, recyclability, a refillable solution… the Verdi model appeals to customers and prospects alike, but not only that... Coverpla adds to this the flexibility of a global offer and all the benefits of customization both in terms of presentation and thanks to its “mix and match” strategy.

Acting to reduce our impact on the environment is becoming increasingly common– for some it has already become an evidence – in our society, and eco-designed packaging merits a well-considered response to consumer expectations and extensive R&D work upstream. To this end, Coverpla has chosen to work hand in hand with Luigi Bormioli, one of its historic partners.

Success story

Soon after the launch of the Ecoline range, Coverpla sensed brand interest for its benefits. While lightweighting, recyclability, the reduction of CO2 emissions and the aesthetics of the bottle are all instrumental to uptake, demand for a refillable solution has been much stronger than anticipated.

"We sense our customers wish to push the sincerity of their brand discourse," explains Bruno Diepois.

Coverpla is thus now measuring the success of this significant commitment, given the volume of orders from companies large and small.

"The value of eco-friendly packaging is an addition to our broad standard offer, an added service that it is natural to bring to our customers."

If Coverpla is provoking the envy of its competitors with the Verdi model, both aesthetically and ecologically, the Nice-based company will also sell the Ecoline range, for which it can offer guaranteed stock. The choice of a lightweight bottle is part of Coverpla's turnkey offer: bottle, custom pump, choice of cap, and made-to-measure décor for a 100% personalized product.