CPL sets beauty trends with its focus on creativity, customisation, and care for the environment
Demand for aesthetically pleasing, yet sustainable, packaging is growing at an incremental rate, and millennials increasingly exert pressure on players within the beauty market to meet these requirements with novel solutions. Headquartered in China, Creative Packaging Labs maintains that, in such a competitive environment, innovation is key, demonstrating an acute awareness of not only aesthetic, but also sustainable, trends. Lucy Ouyang provides a fascinating insight into how CPL keeps up with the times, adopting a forward-thinking business approach and focus upon product development, which means that the company can look forward to an exciting future ahead.
28 Sep 18