Webpackaging logo

Crown helps Nicolas Feuillatte enthusiasts enter "The Enchanted Land"

Europe, Eating, Drinking, Luxury, Premium, Primary Packaging, Active, Smart Packaging, Metal, Shows, Associations, Media

Nicolas Feuillatte Champagne has once again turned to Crown Aerosols & Promotional Packaging when looking for the ideal packaging solutions for its latest champagne creations. A continuation of the long-standing working relationship with the famous French luxury champagne producer, Crown’s elegant metal tins for the fresh and dynamic Réserve Exclusive Brut and the expressive and light Sélection Brut, invite consumers to discover the very terroir that went into the champagne’s making.

The Réserve Exclusive Brut tin has a rich blue finish, while the lighter Sélection Brut is presented in white. Both elaborate designs feature a magical keyhole window into the enchanting landscape of the Terroir Champenois, evoking the sense that the consumer is looking through a wooded glade into the open vineyards beyond. The autumnal decor of golds and ambers comes alive with the help of a combination of matte and gloss varnishes skillfully combined. Areas of embossing have also been carefully incorporated to add to the tactile feel of the tin.

Nicolas Feuillatte is a pioneer in the use of metal packaging for champagne, and a believer, like Crown, that metal provides a premium and highly protective packaging format.

Available in a wide range of shapes and sizes, metal packaging facilitates the use of numerous decorative finishes that help differentiate brands at point of sale and encourage consumers to continue buying their favorite brand. Metal packaging also delivers exemplary sustainable credentials. Many of these premium tins will be retained by customers for alternate uses, given their striking designs, but those entering the recycling process can do so without loss of properties – the metal used being 100% and infinitely recyclable.

Produced by Crown at its plant in Chatillon, France, which ensures that the supply of the tins can be delivered quickly and efficiently from a logistical standpoint, the new range from Nicolas Feuillatte is certainly ‘Enchantée’ on many levels.

Crown’s tins have been awarded Gold in the Drinks International category of the prestigious Travel Retail Awards 2018.

See also

Piper-Heidsieck Champagne chooses premium metal packaging to celebrate excellence and sportsmanship at the Australian Open

Crown Aerosols & Promotional Packaging Europe collaborated with champagne producer Piper-Heidsieck to launch a promotional tin for the Australian Open tennis tournament (14-27 January 2019). As the official champagne of the tournament, Piper wanted to celebrate the competition, the first of four Grand Slam tennis events held each year, with a limited edition premium packaging format.

Crown highlights its new decorative finishes and smart packaging technology

In its constant quest to offer brands out-of-the-box, eye-catching packaging solutions, Crown has been working on developing new printing decorations and finishes. The Company’s additions to its existing range of seven decorative finishes, include striking designs featuring Fine Sparkle finish, which features actual sparkling elements that make plain finishes twinkle in the light. Whether applied as an all over finish or spot applied, the varnish adds a premium look to packaging.

  • Brand Launch
  • English
  • Modified 21 Jan 2019
  • Hits 1505