To complement its existing core business in supplying glass bottle containers, closures and decoration to international food and beverage brands, leading glass packaging firm, Croxsons, has recently launched a home & beauty division. The move builds on sustained business growth and will see Croxsons provide single-source packaging solutions for brands in this sector, including candles, reed diffusers, perfumes, cosmetics and personal care.

The Surrey-based business has been supplying a broad base of clients ranging from the smallest start-ups, to the largest multi-national, with unique glass packaging and closure solutions for nearly 150 years. A Queen’s Award for Enterprise winner, Croxsons’ ongoing relevance is founded on the value the company places on nurturing business relationships and the breadth and completeness of their offering – a ‘family of packaging’ defined by providing single-source, multi-choice glass packaging and closure expertise.

Commenting on the new venture, Croxsons’ chairman, James Croxson, said: “The launch of our home & beauty division has been on the cards for some time now. Given our glass packaging expertise, global connections and ability to provide stand-out primary packaging solutions, we firmly believe that we are well placed to provide brands in this sector with an unrivalled and engaging customer journey.”

To oversee the initiative, the company has recruited Amanda Pritchard as a national sales manager. A trained packaging technologist, Amanda brings over 15 years of beauty packaging experience to the role.

“I’m delighted to be heading up our move into the home & beauty sector,” she said. “The fact that Croxsons offer a complete product offering is a major selling point and I’m looking forward to building on this with current contacts and using it to develop new relationships. Given our expertise, we are looking to concentrate mainly on bespoke solutions, with some standard products featuring bespoke decoration.”