First impression matters, it is the phrase that applies everywhere. Whether you are meeting a new person or buying a product for the first time, the first impression affects the person's perspective. Custom packaging is the most important part of making a strong impact on customers, and you have to do it in the right way. Let's consider the luxurious product, bath bombs, packed in a dull and ordinary box. Will the Bath Bomb Packaging be able to deliver the required WOW factor? Will it influence customers to make the purchase? The answer is No because no one wants to buy the product packaged in a plain brown box. If you still think packaging doesn’t matter, keep yourself in customer’s shoes and think again.

To make customers fall in love with your product without even opening the box, you need to design a packaging solution that reflects your product and brand personality. Branding is the most important of the whole design process. It helps the brand to build a strong density, help in brand recognition, and make you stand out on the shelves. The packaging you choose for bath bomb boxes should reinforce the brand image, compliment your product, and make customers think that you care about them.

The branded packaging solution does not end with putting your logo and brand name. It demands a lot more, it is all about how customers perceive your name depending on the packaging design. To make your brand customer's favorite, sell the idea or lifestyle instead of just the product. It is easy to have bath bomb boxes that provide protection, but designing packaging which speaks about your brands is a little bit difficult. Here are the top five ways to make your bath bomb packaging boxes a hushed brand ambassador.

Show that you care about the environment

Customers have the power to make or break your business, and you need to take them seriously. We all know the importance of eco-friendly packaging solution and how it is affecting our environment positively. So, if you are a brand that supports the recyclable and reusable packaging boxes, you should flaunt it by opting for natural and green material. Use brown and green colors to relate your packaging to the earth. Customers are showing their concern about environmental issues, and are not ready to compromise on it. You can show that your packaging is eco-friendly with bold typography or by the sign of recyclability.

Be creative and innovate with packaging design

Make your customers consider that your brand is edgy, new, and have forward thought by designing innovative bath bomb boxes. Think outside the box to make the design unique which will also help your brand to stand out on the shelves. No matter what design you choose for the packaging box, it should be relevant to your branding. Choose the colors which you are using across different platforms for branding purposes, typography should also be the same, and it is better to use the same graphics. It will result in a unique brand identity and recognition.

Try to make a great first impression

Never underestimate the power of personalized packaging to make a lasting first impression on the customers. The first impression is just a matter of milliseconds, and when the packaging is well-designed it remains with customers for long. To make a strong impact on customers, you need to establish a connection with customers by presenting your brand value and telling the brand story effectively. Unboxing is another major factor that brands can consider for customer retention. Including gifts, freebies, and custom notes will make customers think that you value them. Give the element of surprise to surpass the customer's expectation with a branded packaging solution.

Consider the big picture

Designing branded packaging for bath bomb boxes is not a matter of a night. It takes time and a lot of consideration. You have to balance out many things like the weight of the product, box size, structure, functionality, and level of usability. Consider how your bath bomb box packaging will benefit you and your customer in the long run. Make sure that your customers are getting most out of bath bomb boxes design. At the end of the day, the most important thing is to make your customers feel valued through the product and its packaging.

Remember the functional factors of packaging

Are you one of those brands that consider the box just the container to hold the product? If yes, you are wrong. A bath bomb box is not just a box. It is on the shelves to represent your brand, to provide safety to the inside content, to draw customers, and to increase the profit. So, brands must make packaging functional, easy to use and to provide convenience to the customers. It will provide a memorable experience to the customers and help your brand to earn their loyalty for the lifetime. There are endless possibilities to make your brand customer's priority.

No matter what elements you choose for your bath and Soap Packaging boxes, always remember consistency is the key to a strong brand image. The branded packaging solution always helps to make a strong mark in the industry and helps customers to identify your products on the next purchase. Make sure that your customers are getting the exact message which you want to deliver.