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Yorkshire based luxury pudding producer Just Puds had an established range of puddings on sale through retailers, including Waitrose supermarkets. They approached Design Futures to re-brand their entire range including a re-design of their logo and packaging. The new design communicates each product's simplicity, integrity, luxury and great taste from quality ingredients, whilst maintaining product recognition, promoting supermarket sales and encouraging more supermarket listings. In essence, the packaging had to look as good as each product tastes!