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DS Smith, in partnership with Scales and Models, has helped to make a life-size cardboard replica of the new IS Lexus saloon.
Sheet metal, glass and plastics have been set aside for the creation of the one-off model, crafted by 1,700 fully recyclable precision-cut cardboard sheets.
DS Smith provided Scales and Models with the Heavy Duty Calibre board and on-going support throughout the project. Scales and Models then crafted the cardboard into the origami car, which has a fully fitted interior, functioning doors, headlights and rolling wheels. Thanks to an electric motor mounted on its steel and aluminium frame, it can even be driven.
Peter Foot, Marketing & Innovation Director at DS Smith Heavy Duty said: “Through a previous project with the Discovery Channel, we were approached to help with this amazing opportunity and we jumped at the chance to be involved.
“It’s been fantastic to see this project from start to finish and highlight how creative and innovative this industry can be.”
The origami car has been created as a celebration of the human craftsmanship skills that go into every car Lexus makes.
The skilled men and women – known as takumi – who work on the Lexus production lines, hone their dexterity skills by learning how to fold paper into an origami model cat, using only their non-dominant hand. The origami car takes the spirit of this talent to a far higher level, while also embracing the spirit of Lexus’ Creating Amazing global brand campaign.
Members of the public will be able to see the car as a star attraction at the Grand Designs Show at the NEC in Birmingham, from 8 October.