"At DS Smith we feel that our commitment to source recycled fibre rather than logging virgin forests is good for the planet, and frankly, good business. By adopting a circular approach waste is regarded as a resource and something to be valued as opposed to a cost to be paid," said Niels Flierman, Operations Director for DS Smith Paper.

Of course DS Smith realises the environment is about more than protecting forests. In our most recent Sustainability Report we announced a 3.8% reduction in our greenhouse gas emissions; further improving the sustainability of our operations.

This is not to claim that everything is perfect. On the contrary, improving operational sustainability is a process of continuous improvement and we are from finished.

"I'd like to thank WWF for inviting DS Smith to take part in the EPCI. As we strive to protect our planet's resources by minimising their use it's incredibly important to have a credible NGO like WWF let us know where we stand compared to competitors and our own ambitions. This is a chance for DS Smith to celebrate our achievements and refocus on improving other sustainability goals," said Mark Greenwood, DS Smith Group Health, Safety and Environment Director.

The Environmental Paper Company Index (EPCI) is based on voluntary data disclosure by the companies. WWF evaluated environmental policies and targets as well as environmental performance in the production of newsprint, graphic paper, tissue, packaging and pulp. Scores were assigned on responsible sourcing, clean production, Environmental Management Systems and reporting.

One area that showed a clear need for improvement was the aspect related to Reporting and Environmental Management System (EMS). Current initiatives are too opportunistic in nature and a more coherent plan, across all 34 DS Smith countries, needs to be installed.