Taking the role of head of e-commerce, Ms Rocher will work on a pan-European basis, spanning the marketing, development and innovation teams to further develop DS Smith’s e-commerce proposition.

Ms Rocher brings with her more than 15 years’ experience working in the packaging, sales and marketing industries. Her most recent role was with Amazon where she was responsible for the multi-million pound EU shipping supply budget, the development of innovative packaging solutions and to ensure a standardised approach to packaging types across Amazon’s EU network. She has also held positions Savoye Pack and Neopack Solutions (e3neo).

Ms Rocher commented: “E- commerce Packaging has traditionally been seen as a means to an end: to preserve, promote and protect a product. But its role is so much more important than that, especially in today’s omnichannel world with the explosion of e-commerce. Of course products must arrive in pristine condition, but supply chain efficiencies, sustainability and creating that ‘wow’ factor that customers have traditionally experienced in bricks and mortar stores is vitally important.

Mark Shaw, Market Development Director of DS Smith’s European Packaging Division, said: “We’ve made some significant investments in our packaging business in recent years to ensure that we stay at the forefront of our industry. We have a strong investment programme and are committed to introducing new technology that delivers value for our customers. The introduction of a dedicated European e-commerce team, that is able to draw insight from all of the countries in which DS Smith operates, is the next step to ensure that we continue to deliver sustainable propositions for our customers that support their e-com ambitions. Isabel brings a wealth of experience and I am delighted to welcome her to the team.”