Rms Beauty wanted to try something different than the traditional plastic pot or compact for their new, buildable eyeshadow range. The beauty brand found a partner in Element Packaging and launched their latest line of eyeshadow in an aluminum tube- How eco-friendly!

The Eyelights Cream Eyeshadows from rms beauty are available in six gorgeous metallic shades and made with Organic Green Tea Extract. It was essential that the packaging conveyed the vibrancy and shine of the product, while still being sustainable.

The solution was a recyclable aluminum tube with a white round mushroom LDPE plastic cap, supplied by Element Packaging. The eyeshadows even come with a reusable “key” that consumers can use to squeeze every last bit of product out instead of wasting it.

When the product is finished, consumers can place the tube into the metal recycling. Aluminum recycles forever, without losing quality.

Element Packaging is a global supplier of innovative packaging and turnkey solutions for the beauty industry.

Interested in solving your brand’s sustainability problems? Contact the team at Element today!