We're thrilled to announce that Element Beauty Group and caliray are pioneering a sustainable future with the first-ever cosmetic tubes made from captured-carbon packaging. This innovation marks a significant step towards carbon neutrality in the beauty industry.

Traditional tubes are notoriously difficult to recycle due to their size and complex, multi-layer designs. However, by incorporating a captured-carbon additive into the polymer, you achieve:

• Removal of CO2 from the atmosphere
• Reduction of greenhouse gases and overall carbon footprint
• Enhanced durability and strength of PCR (post-consumer recycled materials)
• Increased recycling potential
• Permanent CO2 trapping at the end of life, turning products into carbon sinks

"We are so proud to release on the market the first ever captured-carbon tube, that demonstrate our true commitment to sustainability in beauty while delivering amazing products." says @Wende Zomnir founder of Urban Decay Cosmetics and caliray.

Nick Gardner, co-founder of Element Beauty Group, explains, "We've been working on this solution for months. It is a groundbreaking innovation for the beauty market."

Element's partnership with caliray has enabled the company to create the world’s first packaging made with fully sequestered carbon. Together, they are leading the way to a greener, more sustainable beauty industry.