Bold Lashes, Green Future: Element Develops MOB Beauty's Refillable Mascara

  • Element Beauty Group

Did you know that Element Beauty Group developed the innovative refillable mascara from MOB Beauty? The award-winning, vegan, clean mascara was carefully designed to deliver instant big, bold, fluffy lashes. The unique brush separates the lashes as users apply the product for ultimate definition, ensuring an all-day smudge proof wear with unprecedented curl and hold. 

At Element Beauty Group, we have always been pioneers of sustainable innovation in the beauty industry, and this refillable mascara is a prime example of our commitment to reducing environmental impact without sacrificing quality. MOB Beauty’s mascara is a true breakthrough in eco-friendly design:

  • REFILLABLE DESIGN
    The mascara refill is made from 100% post-consumer recycled PP and uses 75% less packaging material than the industry standard. It easily snaps into MOB’s endlessly refillable capsule, crafted with 50% post-consumer recycled PET.
  • SUSTAINABLE MATERIALS
    Like all MOB packaging, this mascara includes at least 50% post-consumer recycled materials—from the compacts to the shipping boxes.

We’re proud to support brands like MOB Beauty in their mission to bring sustainability to the forefront of beauty. Together, we’re shaping a greener, more sustainable future for cosmetics.

See also

Turnkey Solutions: Streamlining the Journey from Concept to Finished Product

In the beauty industry, things move fast, and staying ahead means being quick and efficient. That’s where turnkey solutions come in – they provide a full-service approach that speeds up the entire product development process, from the initial idea all the way to getting the product on store shelves. Team up with Element Beauty Group, which handles everything – from designing the brand or packaging and sourcing materials to formulation, manufacturing, and even brand strategy.

  • Juan Pablo Rueda
  • Product Info
  • English
  • Created 19 Nov 2024
  • Modified 13 Nov 2024
  • Hits 257