Elif's hybrid printing technology ElifHybr, using the electron beam curing system along with different printing technologies used by Elif, provides optimum quality and financial feasibility, high market penetration rate and environment-friendly manufacturing advantages to brand owners most particularly in the increasing competitive environment of fast moving consumer goods and food industry in terms of increasing short-term works due to the needs and demands of product differentiation and marketing.

ElifHybr provides a great advantage for customers who want to achieve significant advantage over the competition in the fast moving consumer sector by providing new products, promotions and campaigns fast to market, by improving market entry speed of packing average 50-70 % which provides advantage during printing preparation and installation.

ElifHybr eliminates all quality and high cost problems of brands implementing designs more than one or different campaigns and promotions parallel to increasing marketing activities by differentiating product designs on the packages by taking into account personal, regional and similar purposes and objectives of the companies. ElifHybr, supporting brand ownership for the brand owners at the side of consumers by establishing an emotional link between consumers and brands, meets personalization, privatization and differentiation needs of its customers particularly in terms of marketing by reducing high installation, roller printing and linecut costs. ElifHybr enables printing the desired design on different packaging films regardless of thickness of film and color.

ElifHybr is distinguished with advantages provided to its customers in the field of marketing as well as environment-friendly structure and contribution to the sustainability. First and foremost, energy savings obtained thanks to its electron beam curing technology used through curing process, and hybrid printing technology by minimizing volatile organic compounds (VOCs) thanks to not using solvents during the drying process with special inks produced for this technology offer the optimum solution for environment. ElifHybr economizes energy by 65% thanks to immediate curing process as well as reduces the consumption of ink by 60%. ElifHybr provides advantage with much more less energy use and emission for drying process and non-solvent printing and less formation of VOCs thanks to use of special ink and curing process and reduces the carbon footprint by 75%.

ElifHybr that ranked among the finalists of the championship in the Crescent and Stars of Packaging Competition which organized the seventh in this year and has become a global brand by Packaging Manufacturers Association (ASD- Ambalaj Sanayicileri Derneği), gained the right to compete in the AsiaStar and WorldStar contest which are the packaging industry's most prestigious competition.

Having carried out R&D activities in order to offer solutions and developed products for the packaging needs and demands of its customers and aiming to offer the best solutions for its customers by combining its equipment with the newest technologies and expert team and innovative approach and portfolio and systems that it has developed by following the new materials, equipment, techniques and technologies, Elif will continue to sustain its innovation efforts by expanding as the same today and produce "Packaging for Life" by respecting to life, dignifying environment and human, and always aiming to be beyond expectations.