Mainstream retailers believe that it’s time for you to present your products without secondary packaging in order to boost sales and upgrade your brand image, while making significant savings.

There are several benefits to eliminating secondary packaging in cosmetic branding.

Improved brand image and enhanced product visibility

According to retailers’ analyses, products that don’t have secondary packaging sell better. Consumers want to see what they are paying for before buying it. The transparency of EPOPACK’s PET heavy wall bottles make the product easily visible from the outside. This can be especially beneficial for formulations that have a unique color or appearance, as it allows the consumer to visualize the product in its entirety before purchasing.

Those products that brands pour their hearts and souls into should not be covered. Presenting your products independently can help to increase brand recognition and build trust with customers.

Enhanced sustainability

Removing unnecessary packaging not only saves the environment but showcases your brand's sustainability efforts and values. Brands can improve their sustainability image by reducing waste and using eco-friendly materials as this communicates the brand's commitment to sustainability and environmental responsibility — something that the modern, eco-friendly consumer looks for.

Cost savings

Secondary packaging typically involves additional material. By eliminating this, brands can save on material costs, which can be significant. Smartly designed primary packaging can offer a combination of durability and transparency without the need for secondary packaging. Space, materials, and costs are all saved

PET heavy wall packaging is an ideal packaging solution for products that do not require additional protection. For cosmetic products, this can communicate the brand's commitment to quality, durability, and eco-friendliness. This communication attracts customers while building trust with them.

Contact us to chat with a team of experts to find your dream packaging.