Eviosys is celebrating its first year as an independent group and has come forward to present significant results from a survey of over 2,000 Europeans that confirms consumers still choose to pay more for sustainable solutions.

The metal packaging giant launched its research in the UK, France, Germany, and Spain to understand the latest information and trends on consumer priorities in the current climate. Results found that the majority of western Europeans (61%) would consider paying more for sustainably packaged products, and an astounding 72% of consumers would not trade off eco-friendly solutions even as inflation worries grow.

These answers reassure Eviosys, as recyclable metal rises in popularity among potential buyers of most products and markets. After all, fully recyclable metal packaging doesn’t need refrigeration and can be stored for longer periods of time than both plastic and tree derivatives. It's an incredibly convenient option that helps consumers with both the cost of living and the environmental impact of their daily activities.

Upcoming environmental concerns and reactions towards an impending economic recession

Eviosys' poll found that up to 77% of British cities rank the cost of living as their top concern, whereas only 66% of Spanish, 63% of Germans, and 59% of French do so as well. Different opinions also seem to surface when it comes to tinned food, as 31% of Spanish consumers considered it a premium product, yet just 15% of German and 11% of British share the opinion.

However, as stated before, views that prioritize sustainability do set a trend, as 81% of consumers in Western Europe express concern for the rapidly changing environment and 61% would agree to pay more for a product that was sustainably packaged.

The majority of shoppers (62%) are angry or frustrated about the amount of plastic in supermarket aisles, with Germans being the most annoyed (74%). Interestingly, the exact same amount of participants consider metal packaging solutions far more sustainable than their plastic counterparts.

Results also showed 73% of respondents don’t think companies are doing enough to tackle plastic pollution, and 70% of Europeans said they cared and actively made decisions depending on the type of packaging available to them. Most respondents (68%) are fully aware that metal packaging is infinitely recyclable, thus more than four in five (85%) would be more likely to buy a product in metal packaging.

Eviosys new ESG program

Ready to tackle the upcoming green revolution, Eviosys unveiled its new ESG program, Preserve Together, accelerating decarbonisation, with plans to reduce the carbon footprint of their products in scopes 1 and 2 by 20% by 2027 (compared to 2020) on the way to Net Zero by 2050.

To do so, the company is upgrading curing equipment to cut gas consumption by 60%, installing smart compressors to save up to 40% electricity, switching to LED lights in all plants that save up to 90% electricity, introducing solar panels to generate up to 30% of its own consumption. As for the packaging itself, Eviosys is pushing for light weighting all of its product lines to make metal even more sustainable.

“This survey confirms Eviosys is making the right choices by investing in sustainability, transforming our company to lead by example, with the dedication of all Eviosys employees but also in partnership with our customers and suppliers. Consumers are not abandoning their stances on plastic pollution, climate change and the environment. Tinned food can be an answer to many pressing issues at once.”

Olivier Aubry, Eviosys chief commercial officer