The success of a pharmaceutical or cosmetic product depends on many things: the correct formulation and design, an effective distribution strategy and, of course, great marketing of your brand. Have you ever considered though, the importance of the physical properties of your product’s packaging? First impressions can be made in seconds on how a product looks and feels and in pharmaceuticals, that initial perception can be crucial. Get the materials and creation of your packaging right and you can see your product stand out from the competition and bring something unique to the market.

Carefully consider your materials

Materials for contract packaging or sachet packaging solutions need to be chosen carefully. You will need your packaging to be sustainable, to enable them to be made with as little waste as possible: you may consider a biodegradable sachet or one made from a recyclable material, for instance. Pharmaceutical products require packaging of sufficient strength and flexibility. This is also something you will need to think about as well as how the product will be disposed of.

Medical contract packaging is often created for products that need to be stored in refrigerators: the material will therefore need to perform under different temperatures without buckling or breaking. And if you are creating a liquid product, how will it be dispensed? Does the container need to be pressurised? If so, the material used must be able to withstand these pressures.

Make your product unique

Once you have found the materials that will best fit your product, your product needs to stand out and this is where how it feels and looks is crucial. FMP offers a full service including product and packing formulation and design right through to creation, filling and testing. We are highly experienced in producing high quality, functional and unique cosmetics and personal care packaging in a compliant clean environment and are confident we can assist you in the creation of your brand.