FS Korea, a world-renowned supplier of packaging to the cosmetic and personal care sectors headquartered in Korea, has released an interesting new lipstick tube and brush combo, where the top of the brush is decorated with a key-shaped,  clover-leaf handle that’s perfect for keeping a steady hand when using the applicator.

Another benefit of the applicator and its fairly open design is the fact that just about anything “dangly” can be attached to the brush, adding added value to marketing drives.  The company may add in items like fobs, chains, labels or other small articles intended to maximize branding or offer the consumer added value (as with collectibles).

The pack, like many of FS Korea’s products, is completely free-standing and can be displayed on a vanity as well as thrown into a bag for transport.  Made of durable plastic, the tube is shatterproof and can be decorated with any number of techniques, including metallization which comes standard with the top of the package, but can also be extended to the reservoir portion of the combo.  The reservoir can also be left translucent or coloured solid, depending on what sort of effect the company wishes to provide.

It's a pretty nifty item to have, especially if you want to cut down on extra baggage and not have to carry around a product and a brush/applicator in a case.