Fusion Packaging, leading global provider of luxury packaging solutions for the skincare and cosmetic industries, recently launched a dedicated microsite for its luxe laminate tube collection, Shine FX.

Available in Standard, Airless and Direct Effect Applicator tube formats, the Shine FX collection offers brands more vibrant metallic decoration capabilities in a broad range of styles and sizes from 7 ml to 300 ml. The multi-layered laminate tube collection is customizable with gloss or matte varnish effects and four metallic film options -- Aluminum Barrier Laminate (ABL), Coated Aluminum Laminate (CAL), Vacuum Metallized Polyethylene (VMPE), and Holographic Aluminum Laminate (HAL).

“Fusion Packaging has a diverse portfolio of product offerings, including Airless and Atmospheric Bottles, Premium Jars, Direct Applicators, Droppers, Airless Tubes, and now Shine FX Laminate Tubes,” said Lesley Gadomski, Business Development Officer. “It was important with the launch of this new product category that we build awareness, so the intention of the website is to educate our customers on the functional and decorative benefits of our Shine FX laminate tubes.”

Unique from other laminate tubes on the market, Fusion’s Shine FX offerings extend from existing packaging families, which affords brands more flexibility in developing complete product lines using various tube, bottle or applicator packages with a unified aesthetic.