Fusion Packaging partnered with Bobbi Brown, an Estee Lauder company, to develop packaging for the iconic makeup brand’s growing skincare line. The eponymous beauty brand opted for Fusion’s 30 ml Prime bottle for its Extra Illuminating Moisture Balm. 

To package the “revolutionary skin-boosting moisture balm that helps energize tired, dull skin to bring back a natural glow,” Bobbi Brown selected the versatile, double-walled Prime bottle, customized with an injected high gloss black outer bottle, pump, collar and overcap, with clean and simple white silkscreen artwork. An additional UV clear coat added an even glossier effect to this statement package. 

The Prime 37 mm airless bottle is part of Fusion’s diverse Prime packaging family, which also includes 42 mm and 48 mm Jumbo airless size impressions, as well as a coordinating thick-walled jar with a luxurious aluminum closure. Prime 37 mm can be customized with or without a base in 15 ml, 30 ml, or 50 ml capacities. The Prime bottle offers Fusion’s proven airless dispensing benefits to enhance formula performance and protection – including quicker strokes to prime, precision dosing, and a metal-free product path. 

The brand-building Prime collection offers a variety of profiles and size options ranging from 15 ml to 100 ml. For more information, please visit fusionpkg.com.