GEKA's Natural Mascara to reduce your CO2 footprint

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    • GEKA GmbH
    GEKAs Natural Mascara to reduce your CO2 footprint

    To reach its commitment to zero waste landfill and the increased usage of renewable resources, GEKA is investing in the use of materials with a lower carbon footprint.

    GEKA’s latest natural mascara product comes complete with a cradle-to-gate CO2 footprint analysis.  Made of 100% Post-Consumer Recycled (PCR) resins – this product boasts of a 12% reduction in CO2, an equivalent of 15.2 g of CO2 vs. similar products made of virgin plastic.

    The brush stunningLOOK is made of GEKA’s vegan and bio-based EOSgreenbombyx fiber composed of 100% renewable raw materials made from castor oil plant.

    The Cap and bottle are made of 100% PCR-PP with a material impact of 71% CO2e reduction for the bottle and 94% for the cap. The mascara formula includes 79% of natural raw materials and contains a blend of natural waxes derived from rose flowers, olives, sunflowers, and a Japanese berry for a super long-lasting and buildable volumizing effect.

    Contact GEKA for more sustainable packaging solutions. 

    See also

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    GEKA's Pioneering PCR PP Selected as a Finalist for MakeUp in Paris Innovation & Trends Awards

    We're proud to announce that GEKA’s pioneering post-consumer recycled polypropylene material has been selected as a finalist in the packaging category of the prestigious MakeUp in Paris Innovation & Trends Awards 2024! The first-of-its-kind, formulation-compliant material is redefining the standards for sustainable cosmetics packaging by matching the performance and color brilliance of virgin materials while reducing CO2 emissions by 75%.

    Sante Naturkosmetik choses GEKA's Shadow Printing and attractEXACT Mascara Brush

    GEKA had been chosen by Sante Naturkosmetik to produce the brand's new Mini Makes Mega Volume & Definition Mascara. The mascara brush, attractEXACT, which is made with one-component technology, glides effortlessly through the lashes by simultaneously defining and lengthening them. The innovative Shadow Printing was applied to the cap and also to the bottle, as well as being combined with screen printing on the bottle.

    • Abigail Mackay
    • Product Info
    • English
    • Created 05 Sep 2022
    • Modified 12 Sep 2022
    • Hits 2821

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